What are the responsibilities and job description for the Digital Marketing Manager, Paid Media position at Hornblower Cruises and Events?
Description
City Experiences is seeking a Digital Marketing Manager, Paid Media for our Marketing operations divisions.
Compensation up to $125,000
About You :
This person will be adaptable, dynamic, and embody City Experiences' RESPECT Service System.
About the Opportunity :
The successful Digital Marketing Manager of Paid Media will play a vital role in developing and executing our global media programs across both digital and offline media channels within an existing client-based media team. This role can see the big picture, deliver creative marketing and media solutions at scale, skillfully deliver guidance, and oversee strategic media planning and execution of our programs.
This role will be indispensable in the attainment of the team's revenue targets, will personally contribute to creation of an unforgettable guest experience, will be favorably viewed by supervisors and peers, and will be swift and efficient in the execution of their assigned duties. Performance will be measured by revenue achievement, departmental tests, management evaluation, and feedback from peers on the city's team.
Essential Duties & Responsibilities :
Media Planning and Campaign Management :
- Develop and implement strategic media plans within the U.S. and abroad
- Posses a strong understanding of media terms, strategies and the necessary tools to identify and target relevant audiences
- Collaborate with cross-functional teams, including sales, marketing, and e-commerce team
- Work closely with in-house creative and social / content development teams
- Develop clear and achievable campaign KPIs that will deliver on business unit needs
Agency Management :
Analysis and Reporting :
Financial Responsibilities
Market and Competitive Analysis :
Requirements & Qualifications :
About Us :
City Experiences' passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25 brands that welcome upwards of 30 million guests / riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service System embodies City Experiences' mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
The Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and harassment against any applicants or employees based upon their race, color, religion, national origin, sex, age, sexual orientation, gender identity or expression, mental or physical disability, status as a protected veteran, or other characteristics prohibited by applicable law.
Additionally, we encourage all qualified applicants including those with past arrest or conviction records to apply. The Company participates in the E-Verify program in certain locations.
We encourage qualified applicants with arrest and conviction records to apply.
Salary : $125,000
