What are the responsibilities and job description for the Director of Public Relations position at Hornblower?
City Experiences is seeking a Director of Public Relations for our Marketing operations.
About You:
This person will be adaptable, dynamic, and embody City Experiences’ RESPECT Service System.
About the Opportunity:
Based out of Hornblower’s corporate office in Orlando, Florida and reporting to the Vice President of Integrated Media, this role will be responsible for developing and executing comprehensive public relations strategies Hornblower and our family of brands. This position will play a pivotal role in driving media coverage, managing influencer relationships, and enhancing the company’s’ brand reputation.
Essential Duties & Responsibilities:
- Develop and implement strategic media relations to secure positive media coverage across various outlets, including print, broadcast, and digital platforms.
- Craft compelling press release campaigns, media kits and other promotional materials that highlight our brand features, events, and initiatives. Ensure all content aligns with our brand voice and messaging.
- Build and maintain strong relationships with media contacts at local, regional and national levels.
- Monitor media coverage and analyze its impact on the resorts’ brand.
- Stay informed about industry trends, competitor activities, and emerging PR opportunities to keep our strategies innovative and effective.
- Collaborate with cross-functional teams to gather insights and align marketing initiatives with business goals.
- Oversee the development of engaging content for various channels, including press releases and industry communications.
- Develop integrated plans with social media and marketing partners as well as handle multiple, diverse projects simultaneously in a fast-paced, cross-functional environment.
Requirements & Qualifications:
- Bachelor's degree in Public Relations, Journalism, Communications, or a related field.
- Strong media relations skills, including experience pitching to journalists and securing media placements.
- Proven track record in developing and executing successful influencer marketing campaigns.
- Excellent written and verbal communication skills.
- Strong organizational and time management skills.
- Ability to work independently and as part of a team.
- Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.
- Minimum of 7-10 years of experience in public relations, with a focus on travel, tourism, recreation or hospitality.
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field preferred; MBA preferred
About Us:
City Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25 brands that welcome upwards of 30 million guests/riders annually. If you’re an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service System embodies City Experiences’ mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
Our Mission: We create amazing experiences.
Our Guest Promise:
- Service Beyond – At every touchpoint, guest experience beyond expectations
- Curated Experiences – Authentic, deeper experiences, brought to life through human encounters
- Lasting Memories – Special places, shared experiences, and new friends
Our Values: Respect, Environment, Safety #1, Professionalism, Exceed, Communication and Teamwork.
Our Operating Principles: Hornblower 12
- Foster diversity and inclusion.
- Practice conservation and environmental responsibility.
- Cultivate a safe and secure workplace.
- Be on time. Come prepared.
- Make data-driven, fact-based decisions.
- Be decisive with 80:100 solutions (80% right, 100% implementable)
- Expect to win – but compete as an underdog.
- Embrace innovation and reinvention.
- Listen and be responsive.
- Strive for efficiency and transparency without politics.
- Win as a team. Play your role.
- Work hard, have fun, celebrate success.
The Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and harassment against any applicants or employees based upon their race, color, religion, national origin, sex, age, sexual orientation, gender identity or expression, mental or physical disability, status as a protected veteran, or other characteristics prohibited by applicable law.
Additionally, we encourage all qualified applicants including those with past arrest or conviction records to apply. The Company participates in the E-Verify program in certain locations.
We encourage qualified applicants with arrest and conviction records to apply.
