What are the responsibilities and job description for the DIGITAL MARKETING SPECIALIST position at Horus Vision?
HORUS
TARGETING INNOVATION
Become the digital architect at Horus Vision, where innovation meets the outdoors. As the leading force in sports optics, we're seeking a dynamic Digital Marketing Specialist to take ownership of our online strategy. You'll be instrumental in developing and executing campaigns that resonate with our passionate user base, showcasing the powerful experiences our apps and products deliver. If you're ready to grow your career and build a strong digital footprint for a company that's redefining precision, Horus Vision is your next adventure.
Purpose:
As the Digital Marketing Strategist, you'll be the architect of our digital strategy, leveraging data-driven insights and cutting-edge techniques to elevate our brand and drive significant growth. You'll play a pivotal role in shaping our online narrative, engaging our audience, and optimizing our digital channels for maximum impact. This is an opportunity to take ownership, drive innovation, and make a tangible impact in a fast-paced, forward-thinking environment.
Essential Duties:
- Strategic Digital Leadership: Develop and execute comprehensive digital marketing strategies across social media, email, SEO, and paid advertising to achieve key business objectives.
- Data-Driven Optimization: Analyze digital performance metrics (Google Analytics, etc.) to identify trends, optimize campaigns, and maximize ROI.
- Content Creation & Engagement: Create compelling, SEO-optimized content (text, graphics, video) that resonates with our target audience and drives engagement.
- Brand Advocacy: Represent Horus Vision across all digital channels, ensuring a consistent brand voice and exceptional customer interaction.
- Channel Expansion & Innovation: Research and implement new digital channels and strategies to expand our reach and engage with new audiences.
- Paid Advertising Management: Design, implement, and optimize paid advertising campaigns across various platforms to drive conversions and achieve ROAS goals.
- Email Marketing Mastery: Develop and execute targeted email campaigns to nurture leads, drive sales, and build customer loyalty.
- Influencer & Partnership Collaboration: Identify and cultivate strategic partnerships with influencers and other brands to expand our reach and enhance brand credibility.
Minimum Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3 years of proven experience in digital marketing, with a focus on social media, paid advertising, and email marketing.
- Demonstrated expertise in Google Analytics, Google Ads, and email marketing platforms (Mailchimp, Klaviyo, etc.).
- Strong analytical skills and a data-driven approach to decision-making.
- Proficiency in graphic design tools for creating engaging visual content.
- Excellent communication, presentation, and interpersonal skills.
- Ability to travel up to 25% as needed.
Preferred Qualifications:
- Google Skillshop certifications.
- Experience in the outdoor industry or shooting sports.
- Photography or videography skills.
- Customer service experience.
Benefits
At Horus Vision, we recognize that our employees are our most valuable asset. To demonstrate this commitment, we provide a robust suite of benefits that goes beyond the standard offerings. Our compensation and benefits packages are carefully crafted ensuring that our team members feel secure, supported, and empowered to thrive. From comprehensive health coverage to generous time off and opportunities for career development, we prioritize the holistic well-being of our employees.
- Comprehensive medical, dental, and vision plans
- 100% of the employee portion of benefits and 50% for dependents. Including medical, dental, vision, short & long term disability, supplemental accident , and life insurance for $20,000
- Health Savings Account (HSA) eligible insurance plan with employer HSA contribution of $1,200 annually for individuals and $2,400 for families.
- 401K with employer matching
- Dependent Care and Healthcare Flexible Spending Accounts (FSA)
- Employee Assistance Program
- 4 day work week
- Paid time off and sick leave that increases annually through 5 years of employment
- On site fitness center
- Employee product pricing
- Extra day off for major holiday weekends
Note: All job offers are contingent on passing pre-employment requirements, including a drug screen and criminal background check. Due to the nature of our business, applicants must also be a "US Person" as defined by the International Traffic in Arms Regulations (ITAR).
Our Company is an Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, sex, gender, national origin, age, sexual orientation, gender identity, protected veteran status, disability or any other category protected by law.
Salary : $1,200