Digital Marketing Specialist

Digital Marketing Specialist

The Digital Marketing Specialist uses data analytics to build strategies for driving traffic, getting people to engage with posts, and convincing them to actually read the emails. By joining forces with various departments, they steer digital marketing like a well-planned road trip; everyone’s packed, no one’s arguing over the playlist, and we make it to the destination with no detours. They’re a digital marketing mastermind- quick, smart, and always a step ahead in making sure the brand is out there and growing, not just shouting into the void.

About Stinker

Founded in 1936, Stinker is everyone’s first choice for work, convenience, food, family and fun! Located across Idaho, Colorado and Wyoming, Stinker is a family-owned, people-focused, convenience leader. Led by our Skunktastik Mascot Polecat Pete, Stinker’s purpose is to make our world a better place by being a bright spot in the lives we touch- one employee, one customer and one community at a time. We also don’t take ourselves too seriously, I mean come on… we have a skunk as a mascot, we look for opportunities to have fun each day and ensure we make decisions that put our people first. If we can’t have fun doin’ it, then we’re doin’ it wrong!

So, what does any of that have to do with you as a future member of Pete’s Posse? It means that you are stepping into a people-oriented company that is growing, provides diverse opportunities, and cares about being a bright spot in the community! When you join forces with Stinker, not only do you get to join a Stinkin’ awesome team, but you also open the door to endless possibilities. With a culture that makes our employees feel valued and a part of something bigger- this job stinks of success, and so can you!

What You’ll Do

• Stay ahead of the curve by keeping up with the latest trends, tools, and tech in digital marketing, because what’s more embarrassing than showing up after the party is over?
• Vibe check campaign numbers, adjust strategies as needed, and throw in some A/B testing- because sometimes the first idea is just... well… listen, we’ve all been there.
• Manage paid ads like a pro (Google, Facebook, etc) and make sure every penny is working hard to bring the best ROI.
• Analyze campaign performance, adjust strategies, and implement A/B testing to improve results.
• Conduct market research to find out what customers actually want and hunt for opportunities to grow- it’s like a digital treasure hunt.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Keep an eye on your brand’s online reputation and presence, because no one wants to be that brand getting dragged on TikTok.
• Report on key performance metrics and provide actionable insights that make people go “wow, they really know what they’re doing”.
• Tackle additional tasks as assigned that may come your way- because in the world of marketing, unexpected things happen, and you need to be ready to handle whatever gets thrown at you (figuratively, of course).

What You’ll Need

• Solution-focused thinking. We get 5 minutes to complain, then we fix problems and kick tail!

• Strong communication and collaboration skills for working with cross-functional teams.
• Handle challenges with ease and spot digital marketing trends like a hawk- because being a trendsetter is way cooler than following the crowd.
• Learn new concepts and stay organized, maintaining a high level of attention to detail while multitasking and meeting deadlines (there are a lot of moving pieces and skunks headed in every direction!).
• Act as an agent for change; being flexible and patient, open to suggestions, and have an eye for opportunities to improve processes.
• Be the master of confidentiality- you’re like a secret agent when it comes to sensitive info. What you know stays locked up tighter than a treasure chest.

Requirements

• Associate’s degree in Marketing, Business, or something closely related (or hey, if you've got the experience, we’re all about that too).
• Digital marketing experience—you’ve got SEO, SEM, social media, and paid campaigns down to a science and know how to make them work for you (and the brand, of course).
• Strong understanding of analytics tools and the ability to measure and optimize campaign performance.
• Project management skills that make juggling multiple campaigns without breaking a sweat. Maybe a little coffee spill, but nothing serious.
• Comfortable with all the essential digital marketing tools—Google Ads, Facebook Ads, SEO tools, email marketing software... basically, if it’s digital and helps market, you’ve got it covered.
• Must consent to and pass a background check- because how else are we supposed to know if you’re actually three skunks in a trench coat or not??
• Must be comfortable working in an office environment surrounded by furry friends (that’s right, we’re dog friendly!).
• Work is performed under normal office working conditions in a temperature-controlled environment, may sit for long periods of time at a desk or computer terminal.

So, are you Stinkin’ awesome?

Learn more about current and future job opportunities by visiting our website https://www.stinker.com/stinkin-awesome-careers/

Stinker is an Equal Opportunity Employer. We E-Verify through ADP.