Digital Marketing Specialist II

Blue Cross of Idaho is seeking a Digital Marketing Specialist to create and deploy digital marketing and/or promotional content for member engagement and digital media distribution. Reporting to the Director of Marketing, this role creates, deploys and measures digital marketing campaigns from ideation to execution.

This role is based in Meridian, Idaho. Hybrid work schedule is supported.

To be considered for this opportunity, you have the following:

Experience: 4/ years enterprise-level digital marketing to include internet, e-commerce applications, and web page design; experience ideally includes healthcare.

Education: Bachelor’s Degree in Marketing, Communications, or related field; or equivalent work experience (Two years’ relevant work experience is equivalent to one-year college)

Your Day May Look Like

• Develops, plans, and implements digital marketing plans to promote the adoption and engagements in products, programs, services, and brand.
• Collaborates with key partners in the development of marketing content creation across digital channels.
• Provides analytical solutions, analysis, insights, and recommendations that impact the adoption of products, programs, services, and/or the brand.
• Implements effective and innovative engagement digital marketing campaigns and media recommendations across a mix of digital channels, including but not limited to social, search, email, and SMS.
• Owns and maintains digital asset analytics, metrics, and reporting. Complies analytical data into meaningful information with actionable insights.
• Monitors and suggests improvements for the usability, content, and conversion points of the company’s digital assets to support the company’s growth objectives and adoption of products, programs, services, and/or the brand.
• Manages content creation workflows and digital marketing assets.
• Proposes, tests, and discovers innovative digital marketing strategies.
  
  

As of the date of this posting, a good faith estimate of the current pay range is $84,743 - $127,114. The position is eligible for an annual incentive bonus (variable depending on company and employee performance). The pay range for this position takes into account a wide range of factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, internal equity, geography, business or organizational needs, and alignment with market data. At Blue Cross of Idaho, it is not typical for an individual to be hired at or near the top range for the position. Compensation decisions are dependent on factors and circumstances at the time of offer.

We offer a robust package of benefits including paid time off, paid holidays, community service and self-care days, medical/dental/vision/pharmacy insurance, 401(k) matching and non-contributory plan, life insurance, short and long term disability, education reimbursement, employee assistance plan (EAP), adoption assistance program and paid family leave program.

We will adhere to all relevant state and local laws concerning employee leave benefits, in line with our plans and policies.

Reasonable accommodations

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.