Director, Marketing & Communications

Develop and execute strategic marketing and communication plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations, social media and community partnerships.

Essential Job Functions

• Balance the strategy relationship with multiple agencies (PR Marketing digital) and partners.
• Manage and drive overall digital marketing and communications strategies including search engine optimization (SEO), search engine marketing (SEM), and social media presence (social reputation and social media).
• Be actively involved in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
• Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
• Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media.
• Maintain clear lines of communication with property leaders, internet marketing vendors, Revenue Management team members, Director of Sales and Marketing, and Corporate Director of eCommerce to ensure clear scope and project progress.
• Identify, develop, or evaluate marketing communications strategy, based on knowledge of hotel objectives, and market characteristics.
• Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
• Formulate, direct, or coordinate marketing activities for the hotel, working with advertising or promotion vendors, PR, social, content writers etc.
• Reports to the General Manager.
• Plan, direct, or coordinate activities designed to create or maintain a favorable public image of the hotel, including relationships with local community and public officials.
• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Act as liaison with public relations vendor to develop press releases, prepare information for media kits, and other public relations issues.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Manage special events to gain public attention through the media.
• Perform other duties as requested by management.
• Handle all site inspections, media visits, photoshoots, and influence stay/tours events.
• Participate in weekly and monthly owners meetings.

Position Requirements

• Four-year college degree preferred.
• Previous hospitality sales, PR and marketing experience at a director level required.
• Knowledge of the luxury consumer and understand demographic reach.
• Strong understanding of traditional and online marketing strategies and tools.
• Content management and web analytics experience a plus.
• Firm grasp of website management required.
• Public relations and community marketing experience required.
• Proficient in use of Google suite, Excel, Word, Delphi and access database tools.
• Work schedule varies and may include working on holidays, weekends.
• Moderate travel between hotel and client’s locations required.