Marketing Coordinator

General Summary :

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The Marketing Coordinator plays a critical support role within NAPFA’s Marketing & Communications department. Reporting to the Managing Director of Member Experience and working closely with the Senior Marketing Specialist, this position focuses on executing marketing initiatives, maintaining operational excellence, and ensuring consistent brand representation across platforms.

Key Responsibilities :

• Campaign Support : Assist the Senior Marketing Specialist in implementing marketing campaigns, including coordinating deliverables, timelines, and reporting results.
• Content Creation and Maintenance : Create and update content across platforms using tools such as Sprout Social, Canva, and Adobe Creative Suite. Contribute to social media scheduling, email communications, and digital assets.
• Vendor Coordination : Manage vendor relationships for promotional materials, printing, and other marketing services to ensure timely and quality deliverables.
• Data and Analytics : Support the collection, organization, and presentation of campaign data, assisting in the preparation of reports and insights.
• Brand Consistency : Collaborate with the Senior Marketing Specialist to uphold NAPFA’s brand guidelines across all materials, ensuring accuracy and alignment.
• Event Marketing : Coordinate event marketing tasks such as assembling promotional materials, updating website information, and managing registration materials.
• Administrative Support : Maintain marketing databases and handle operational tasks, including processing invoices, updating marketing calendars, and tracking deadlines.

Collaboration and Reporting Structure :

This position works in tandem with the Senior Marketing Specialist, supporting the execution of campaigns and operational tasks while providing insights to enhance marketing strategies.

Other :

NAPFA supports professional development opportunities and provides membership in the Association Forum to encourage career growth.

Hybrid Work Arrangement :

NAPFA employees enjoy a hybrid work arrangement with three remote workdays and two in-office collaboration days on Mondays and Tuesdays. (Subject to change based on organizational needs and policies).

Qualifications :

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