What are the responsibilities and job description for the Marketing and Content Coordinator position at HOUCHENS FOOD GROUP INC?
Description:
We are looking for a creative and results-oriented Marketing and Content Coordinator to join our team. In this role, you will be responsible for crafting compelling content and executing innovative email marketing strategies that engage consumers and elevate our brand, with a particular emphasis on grocery-related content. You should be passionate about marketing and, of course, food, with a knack for developing eye-catching designs and effective messaging across various platforms. Your expertise will play a crucial role in driving consumer engagement and enhancing our online presence.
Requirements:Responsibilities:
- Develop and execute email marketing campaigns across multiple brands to support marketing initiatives and drive engagement.
- Design visually appealing email templates and other marketing materials using tools like Adobe Creative Suite or Canva, ensuring brand consistency.
- Assist in creating and scheduling content for social media platforms, supporting brand engagement and growth.
- Oversee the content management of digital video boards, including menus and promotional screens for grocery stores, and content for screens in the corporate office, ensuring dynamic and updated displays.
- Collaborate on the design and implementation of comprehensive marketing campaigns, including digital ads, print materials, and website content.
- Work closely with the marketing team to ensure campaigns align with broader strategies and business goals.
- Monitor and analyze digital content performance metrics, providing regular reports and insights to drive continuous improvement.
- Stay up to date on digital marketing trends, tools, and best practices to enhance content effectiveness.
- Perform additional tasks as assigned by the manager.
Required Qualifications:
- 1-2 years of experience in marketing, email marketing, or social media content creation.
- Bachelor’s degree in marketing, Communications, or a related field.
- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and familiarity with social media management tools.
- Experience with design tools (e.g., Adobe Creative Suite, Canva).
- Strong understanding of digital marketing metrics and analytics.
- Exceptional attention to detail and ability to meet deadlines.
- Excellent planning, organization, and time management skills.
- Strong communication skills for collaborating with cross-functional teams.
- Proficiency in Microsoft Office, especially Excel.
EOE
