What are the responsibilities and job description for the Marketing Manager position at House of Ruth Maryland?
Position Summary
The Marketing Manager is responsible for the content, execution, and coordination of all marketing projects and day-to-day administration of social media, print and digital materials, emails, and website. The Marketing Manager will suggest and implement best practices and refine strategies based on results to develop brand awareness through social media platforms, print, video, email, website and general marketing.
Essential Duties And Responsibilities
Experience, Education, Certifications/Licenses
House of Ruth Maryland upholds the mission of the Equal Employment Opportunity Commission by being an Equal Employment Opportunity Employer. All applicants will be considered for employment and will not be excluded because of color, race, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status or age.
The Marketing Manager is responsible for the content, execution, and coordination of all marketing projects and day-to-day administration of social media, print and digital materials, emails, and website. The Marketing Manager will suggest and implement best practices and refine strategies based on results to develop brand awareness through social media platforms, print, video, email, website and general marketing.
Essential Duties And Responsibilities
- Under the general supervision of Director of Development (DoD) will manage all areas of Social Media for House of Ruth Maryland (HRM).
- With oversight of DoD, develop and execute HRM Social Media Calendar.
- In coordination with Social Enterprise (SE) Manager and DoD, develop and execute Ruth’s Closet (RC) Social Media and email calendar.
- Stay up-to-date with best practices and make recommendations for continual improvement. Make recommendations for 2025 social media calendar based on 2024 results & best practices.
- Establish metrics, track and report on social media, and Google analytics monthly to DoD and quarterly to Leadership team.
- Create content including copy and graphics utilizing up-to-date-knowledge of HRM programs, activities, areas of focus, strategic direction, and financial goals to execute the Social Media calendar professionally and on time.
- Manage HRM staff marketing request form for print and digital marketing materials.
- Establish project timelines in coordination with program requesting.
- Create and complete requests in timely manner in communication with program requesting.
- With oversight of the DoD, design quarterly Houseline digital publication. Work with Associate DoD on copy and content.
- Record and create quarterly “Inside the House” videos showcasing HRM programs and employees.
- Create project timelines and budgets to successfully fulfill marketing requests submitted by HRM staff primarily via the marketing request form.
- Design three Direct Mail appeals - Spring (SAAM), Fall (DVAM), EOY under direction of DoD.
- Is responsible for the creation and timely management of all HRM emails including according to established calendar.
- Establish RC email calendar in coordination with SE Manager and DoD.
- Responsible for gathering content (language and graphics from DoD, and Director Team) in timely manner for approval and meeting calendar schedule.
- Provide quarterly reporting of all emails. Meet with DoD for review prior to reporting to leadership team
- Make recommendations for Email calendars based on 2024 results & best practices.
- Provide support to external agency hired to redesign website in 2025. Level of involvement will be contingent on prior WordPress website design experience.
- Provide ongoing updates to HRM web pages, replacing text, files, photos, etc. Make suggestions to existing pages for easier navigation.
- Provide positive customer service to meet the needs of internal and external customers, ensuring ongoing and open communication.
- Maintain up-to-date knowledge of HRM programs, activities, focus areas, strategic direction and financial situation to inform print and website information, volunteer projects/needs and marketing materials.
- Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Experience, Education, Certifications/Licenses
- 3 years of Marketing experience demonstrating increased responsibility handling a wide range or projects and proven project management skills preferably in a non-profit environment.
- BA/BS Degree in Graphic Design or similar preferred.
- Understanding of creative development.
- Demonstrated Graphic design skills through sharing of work portfolio.
- Experience in creating engaging social media content and managing multiple social media platforms including but not limited to Facebook, Twitter, LinkedIn, YouTube, and Instagram.
- Video creation and editing experience preferred.
- Working knowledge and experience using content management systems, social media management, and related web applications.
- Excellent demonstrated written, and verbal communication
- Experience in WordPress, Active Campaign, Social Pilot and Adobe preferred.
- Ability to understand intimate partner violence and how it affects the client population.
- Experience in working successfully across departments/teams to achieve objectives.
- Must be flexible, able to identify and resolve problems, manage vendors and maximize the work effort of others, and successfully manage competing priorities.
- Ability to pass a criminal background check.
House of Ruth Maryland upholds the mission of the Equal Employment Opportunity Commission by being an Equal Employment Opportunity Employer. All applicants will be considered for employment and will not be excluded because of color, race, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status or age.
Salary : $60,000 - $65,000
