What are the responsibilities and job description for the Marketing Director Lead position at Housing Authority Insurance Group?
Company Overview
\A pioneer in affordable housing insurance programs, HAI Group protects and preserves the sustainability of affordable housing through a range of products and services. With over 1,500 housing organizations nationwide relying on our risk management services, online training, and consulting services, we create a safe and healthy working environment for all.\
Job Description
\The Assistant Director of Marketing and Communication plays a key role in advancing the company's presence in a competitive market through impactful communications that build brand loyalty, drive revenue, and strengthen the corporate identity. This position is responsible for assisting with marketing strategy and execution; branding; content strategy; collaborating on long-term planning and contributing to integrating and implementing marketing activities for the organization.\
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- Supports the development of the Marketing and Communication Services business unit through direct management of the team\
- Partners with executive leadership to manage the annual budget and work plan\
- Loves relationship building cross-departmentally and prioritizes workload for the Marketing and Communication Services business unit\
- Contributes to enhancing customer experience, supporting revenue growth, and achieving valuable customer relationships across the organization\\
- Collaborates with product teams to develop sales materials, marketing collateral, advertisements, and promotional activities; participates in select external corporate marketing initiatives\
- Gathers and interprets industry, market, and competitive intelligence to provide actionable insights for the organization\\
- Assists executive leadership in decision-making by helping define challenges, synthesizing information, and recommending actions\
- Cordinates resources and logistics to accomplish marketing objectives; Monitors trends to anticipate and inform potential shifts needed to address evolving customer needs\\
- Creates, tracks, and analyzes customer experience metrics to monitor quality, satisfaction, and loyalty levels\\
- Assesses data to gain insights on customer preferences and performance trends, contributing to recommendations for improvement\\
- Delivers presentations and creates resource materials to communicate effectively with staff\\
- Engages with the HAI Group Board of Directors, Marketing Committee, and industry partners as directed\\
