What are the responsibilities and job description for the Online Community Manager - Chief Storyteller for Agent Recruiting position at Houston Properties Team?
You’ll love this role if you are the kind of person who...
- Thinks social media is for generating leads, not just making pretty posts.
- Gets a rush when campaigns produce real results — like people DM’ing “How do I apply?”
- Loves crafting content that speaks directly to someone’s frustrations, problems, and goals.
- Understands that recruiting agents is about more than promoting listings — it's about connecting with driven people who want more for their careers.
- Is passionate about designing campaigns that create real-world impact (agents joining teams, not just clicking "like").
- Knows that ads, organic content, and follow-up funnels should work together.
- Enjoys collaborating with recruiters, marketers, and leaders to craft a message that attracts the right agents.
About The Role
We believe agents don’t join brokerages — they join stories. Stories of freedom, growth, support, and the people who make it happen. Your job will be to tell those stories.
This isn’t about listing homes. It’s about showing agents who feel stuck, unsupported, or ready for something more that there’s a better path. Through storytelling, you’ll connect directly with agents and inspire them to imagine their next chapter — with us.
This isn’t a “post pretty listings” job — you will own the strategy, content, and campaigns to attract agents to our team.
Your goal?
Get agents to notice us, feel like we get them, and start conversations that lead to appointments with our recruiting team.
What You’ll Be Doing
- Create content that tells the real stories behind our agents’ success.
- Highlight agent wins, team culture, behind-the-scenes moments, and client impact.
- Develop and execute organic and paid campaigns designed to start conversations with agents.
- Collaborate with recruiting and leadership to deeply understand who we serve — agents who are ambitious but underserved.
- Explore which type of content attracts agents who are attracted to our values: accountable, caring, knowledge, transparent, and coachable.
- Focus on making agents feel seen, understood, and inspired through every post.
- Track performance, but always prioritize authenticity over vanity metrics.
You Might Be The Perfect Fit If...
- You are naturally curious about people and why they do what they do.
- You love telling human-centered stories — not just creating ads.
- You see social media as a tool to connect, not just promote.
- You can turn a testimonial, an agent’s challenge, or a team win into content that gets agents thinking, “That could be me.”
- You’ve used social media to recruit, inspire, or mobilize people (bonus if you’ve recruited agents, loan officers, or salespeople).
- You know how to balance reach with resonance — making sure the right agents see the right story at the right time.
What Success Looks Like
- Agents DMing or commenting “How can I learn more?”
- Your content helps agents feel like you’re speaking directly to them.
- You drive attendance to our bi-monthly educational webinars and in-person broker open houses.
- Hiring managers love working with you because you hand them warmed-up leads.
- Team members are excited to be featured because you make them look like heroes.
- Metrics matter, but the ultimate win is agents deciding to change their career path because of something you created.
If you love crafting stories that inspire real action, we’d love to meet you!
Qualifications
- 12 months working remote
- Min 5 years professional experience building a social media community
What We Offer You
About The Houston Properties Team
- At the Houston Properties Team, we believe that your career is an investment both in the life you want to live and generating long-term wealth.
- Our purpose is to empower our clients and teammates to make wise decisions. We are dedicated to delivering unmatched service and care, fostering meaningful connections, and driving innovation.
- Our culture is grounded in five core values that guide everything we do. We are accountable, keeping our promises and acting with integrity. We show care by treating homes and careers as valuable investments, and we remain coachable, always welcoming feedback and striving for continuous improvement. Transparency is key to how we operate, prioritizing honesty and openness in all our interactions. Lastly, we believe in the power of knowledge, investing in education to be trusted advisors for our clients.
- Go ahead, Google us - you’ll see our social media channels need a lot of work (which we want you to fix), but our Google client testimonials highlight who we are.
HERE’S WHAT HAPPENS NEXT