Product Marketing Manager

Responsibilities

The Product Marketing Manager is a critical role requiring a motivated and results-driven individual with marketing and business development expertise. This hands-on leadership position involves developing and executing marketing strategies, conducting market research, and overseeing brand positioning. The Marketing Manager leads product launches through effective positioning, pricing, and promotional analysis, and manages marketing campaigns across digital, print, and events to optimize Return of Investment. Collaboration with internal and external teams to create engaging content and build strong stakeholder relationships is essential. Additionally, the role includes monitoring and analyzing marketing performance metrics, reporting to senior management, and working closely with cross-functional teams to ensure cohesive marketing efforts. This position will report to Director of Marketing and Indirect Sales and will be accountable for the North American Market.

Responsibilities Include But Are Not Limited To

• Developing and Implementing Marketing Plans: Create high-impact marketing plans that outline strategic goals, target markets, and promotional tactics to drive product performance to increase Alcoa® wheel share and penetration. This involves setting clear objectives, defining key performance indicators (KPIs), and allocating resources effectively to achieve top and bottom-line growth.
• Product Launches and Brand Awareness: Lead and manage the launch of Alcoa® Wheel new products as wheels and accessories by developing comprehensive go-to-market strategies. This includes effective product positioning, competitive pricing analysis, and promotional marketing campaigns to ensure successful market introduction and enhanced brand awareness.
• Digital Marketing Management: Oversee and execute digital marketing programs such as SEO (Search Engine Optimization), email marketing, and social media campaigns. This involves optimizing digital channels to reach target audiences, drive traffic, and generate leads, while continuously monitoring performance and making necessary adjustments.
• Market Research and Pricing Analysis: Conduct thorough market research to identify industry trends, customer needs, and competitor activities including overseas imports. Collaborate with the Pricing team to develop, influence and analyze price comparisons, ensuring competitive pricing strategies that maximize profitability and market share.
• Performance Metrics and ROI Analysis: Develop and communicate key marketing performance metrics and analysis tools. Track and measure the ROI of marketing programs, using data-driven insights to refine strategies, improve effectiveness, and drive sales and revenue growth.
• Trade Show and Event Planning: Plan and execute industry trade shows and events to maximize brand exposure and lead generation. This includes developing event strategies, managing budgets, coordinating with vendors, overseeing logistics, ensuring seamless execution from start to finish, along with post-event follow-up.
• Collaboration with Cross-Functional Teams: Work closely with cross-functional teams, including Sales, Product, and Customer Success, to develop and execute customer-focused marketing programs. This ensures cohesive and impactful marketing efforts that align with overall business objectives.
• Budget Management: Develop and adhere to departmental budgets, ensuring