Senior Marketing Manager

Senior Marketing Manager – Orange, CA

Custom Comfort Mattress locally manufactures and sells handcrafted, high-quality mattresses made with natural materials and traditional, lasting craftsmanship. We create genuine, welcoming, customer-focused experiences with the mission of helping our customers get their best sleep each night. Custom Comfort Mattress was founded over 30 years ago and continues to run as a privately held family-owned business. The company’s manufacturing facility is located in Orange, CA. We operate eight retail showrooms: six in Orange County and two in Los Angeles County.  This role will be onsite in Orange, CA initially while assessing and establishing marketing strategy and then move to hybrid role in the near term.  

Key Perks:

*Employee discounts *401(k) with employer match *5-day work week *Medical/dental/vision benefits

Responsibilities:

• Develop, implement and manage all marketing strategies and brand awareness campaigns for Custom Comfort Mattress products
• Oversee market analysis and research to keep abreast of trends and competitor’s marketing movements
• Responsible for producing valuable content for the company’s online presence, social media platforms, TV/Video, editorial design, promotional events, blogs, emails and publications.
• Execute integrated marketing campaigns, including content creation, scheduling, and campaign management
• Social media management including organic social posts, comments, replies, responses, direct messages and Influencer partnerships
• Email management including health and wellness educational emails and pre purchase and post purchase email drip campaigns
• Plan and execute campaigns for promotions, events, launching of new product lines, etc.
• Manage and track the effectiveness of marketing campaigns and budgets
• Manage marketing spend while setting an annual budget based on sales projections, line expense % of sales, scheduling expenditures and ROAS
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients to build strategic partnerships
• Determine company presence at conventions, annual meetings, trade associations, and seminars
• Manage media vendor relationships to facilitate a reasonable spend under competitive terms
• Acquire and analyze data and report to management with activity, progress, and results, including market forecasts and territory analytics

Qualifications:

• 5 years of digital and traditional media Marketing experience in retail, restaurant or similar location-based businesses.  Experience working with luxury retail brands is desired.
• 2 years proven work experience as a Leader/Manager
• Must be a hands-on strategic thinker with solid experience coordinating all marketing activities and managing reporting, budget development and analysis
• Bachelor's degree from an accredited institution in business administration, marketing or relevant field preferred
• Proficient in MS Office, Adobe Creative Suite, CRMs, WordPress and standard web technology (HTML, CSS, Etc.)
• Must be experienced in SEO, AdWords, reputation management and traffic generation
• Must be skilled in social media, blogs, email, video, influencers, Etc.
• Experience overseeing and managing relationships with media vendors
• Personal qualities of integrity, credibility, and unwavering commitment to Custom Comfort Mattress’s mission.

Salary : $100,000