What are the responsibilities and job description for the Marketing Director position at HR Recruiting Services?
We are seeking a highly experienced Marketing Director for our client with 7 years of experience to develop and execute strategic marketing initiatives that will drive brand awareness, customer acquisition, and revenue growth for Swatchbox and BIMsmith. You will build and lead a team, working closely with cross-functional departments to align marketing strategies with business goals and vision.
Key Responsibilities :
- Strategic Leadership : Define and execute comprehensive marketing strategies for multiple brands, driving global brand recognition and growth.
- Brand Development : Elevate and position multiple brands as market leaders in the construction tech industry through targeted campaigns and messaging.
- Demand Generation : Lead efforts to create demand for our client's products through business development marketing campaigns, account-based marketing (ABM), partnership development, and innovative digital marketing tactics.
- Team Leadership : Build and mentor a high-performing marketing team, setting clear goals, ensuring accountability, and fostering a collaborative culture. Delegate where appropriate while also modeling to others how to step in and be a doer to get the job done.
- Market Analysis : Analyze market trends, consumer insights, and competitor activities to drive continuous optimization of marketing strategies.
- Collaboration : Work closely with product teams, sales, and leadership to ensure marketing efforts align with business objectives and customer needs.
Qualifications :
Preferred Skills :
