What are the responsibilities and job description for the Social Media Marketing Manager position at HSAD North America?
HSAD, the in-house agency for LG Electronics, is looking for a Social Media Manager to own all the social media content calendar and content development for LG’s cross business unit campaigns and always on, as well as, LG PR initiatives in addition to HSAD Social channels. This role will also work on social strategy for HSAD and any RFPSs/Pitches . This role will partner with LG stakeholders across appliances, electronics, CSR and brand initiatives, he/she will work with the Director of Social Media to strategize and organize all social media content in real time. The ideal candidate will understand how social media fits into the organization’s larger integrated strategy.
Key Responsibilities:
- Create and own campaign social calendars for LG Electronics and HSAD
- Coordinate with the larger social team to synchronize overarching social media content calendars and priorities
- Work with the creative team to develop social first content to represent LG across platforms and any Ad hoc Social creative for incremental campaigns.
- Execute social posting and campaigns across all channels
- Keep on the pulse of social media trends and technology to act as social media thought leader for LG HSAD
- Recommend and brief influencers
Skills
- Strong communication skills both verbally and written
- Hands on consumer and business experience in social media platforms including Meta (Facebook and Instagram), Linkedin, Tiktok, Pinterest.
- Briefing experience
- Experience with social media publishing, listening and reporting tools. IE: Sprinklr
Requirements:
- 3‐5 years of relevant experience working on consumer‐facing brands and B2B brands
- Bachelor’s degree, preferably in marketing, communications, or business
- Social Media Expertise and tools for social management, measurement and reporting
- Expertise in influencer marketing or Talent Management of all levels from micro, macro to mega influencers
- In‐depth knowledge of and passion for digital and social media marketing, platforms and users
- Savvy and knowledgeable about current social trends, innovations, tools, and best practices
- Understanding of digital marketing ecosystem, including paid and organic search, SEO, display, mobile,
- Social agency experience, a plus
- Excellent written and verbal communication skills
- Solution‐oriented person who takes the initiative to provide and/or search for answers to issues
- Capable of managing multiple, simultaneous projects with tight turn‐around schedule
- Ability to effectively delegate tasks and manage based on urgent timelines
