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AVP/VP, Marketing Planning, FinTech and Retail Business

Huatai Securities
Sumner, WA Full Time
POSTED ON 1/14/2025
AVAILABLE BEFORE 4/3/2025

AVP / VP, Marketing Planning, FinTech and Retail Business

Job Description :

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.

  • Formulate strategic marketing plans and business strategies for marketing programs to achieve the overall pre-set business targets.
  • Develop partnership / joint promotions with corporations or financial institutions to create business opportunities for customer acquisition.
  • Handle marketing and business development projects from negotiation to agreement sign-off, and implementation such as promotion content, drafting T&C, and launching to the public.
  • Manage the relationship and expectations of business partners and ensure a smooth handover to sales teams.
  • Prepare business proposals for all marketing plans according to assigned budgets for management approval.
  • Serve as project manager and roll out the marketing plan with other social media and sales teams, monitor the progress, and evaluate and report the results.
  • Set KPIs, project schedule, budget, resources planning, project launch, result tracking, and report on individual campaign progress and sales channels.
  • Ensure compliance with regulations and corporate governance practices.

Requirement :

  • University graduates in business or financial-related disciplines.
  • At least 5 years of solid experience in marketing or business development in a securities firm or financial industry such as credit card, loans, and insurance, etc.
  • Understand and be able to develop online customer acquisition channels.
  • SFC registered Licensed Representative for regulated activities Type 1, 4 is preferred, but not a must.
  • Strong interpersonal skills, good team player, and can work independently.
  • Proficiency in both English and Chinese, fluency in Putonghua an advantage.
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