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Brand and Content Director - WJJY-FM

Hubbard Broadcasting
Brainerd, MN Full Time
POSTED ON 4/7/2025
AVAILABLE BEFORE 5/7/2025

This position is responsible for a radio station's strategic vision and execution of the brand and content. The position has the ultimate responsibility of setting product policy, management of programming personnel for the station and budget functions.

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Responsibilities :

  • Set programming, content and operational policy and strategic mission for radio station in collaboration with General Manager.
  • Ensure execution of policies, goals and action plans are enacted by communicating to appropriate individuals.
  • Study and plan for the future.
  • Responsible for the day to day brand and content decisions.
  • Develop, maintain, administer and take ownership of budget.
  • Work with and provide direction to station employees.
  • Work closely with sales management and promotions to achieve revenue budgets.
  • Build synergy with digital staff to provide digital extensions through the website and digital media.
  • Knowledgeable of and applies as needed all current FCC rules and regulations.
  • Work closely with engineering staff in overseeing the technical and audio components in regards to station function and sound.
  • Provide direct supervision of employees in the following ways : Develop a strong brand and content through applicable training, evaluation, and coaching; Consult and collaborate with VP / GM and others in management in the areas of personnel, recruitment, hiring and development of personalities and other staff; Critique and provide performance feedback employees on a regular basis;
  • Work cooperatively and collaboratively with corporate programming, engineering, production, digital and sales departments as well as others.
  • Acts in a professional manner when representing each station.
  • Represent station at various events.
  • Complete other duties as assigned.

Minimum Requirements :

  • Experience as a successful Brand & Content or Program Director. Experience in a supervisory position preferred.
  • Proven ability to function effectively under deadlines and in high-pressure situations.
  • Operating knowledge of digital radio automation systems and music scheduling software (if a music station).
  • Thorough understanding of FCC guidelines regarding compliance with rules including indecency, profanity, payola / plugola, and contesting.
  • Ability to bring out and understand overall branding and content objectives and philosophies.
  • Exercise discretion and good judgment.
  • Ability to interact and communicate effectively with diverse groups of individuals.
  • Quick and clear thinking required.
  • Project an appropriate professional appearance and demeanor.
  • Ability to work in compliance with company policies and procedures.
  • Ability to function in a team environment.
  • Must have a valid driver's license and clean driving record as determined by the Company.
  • Physical Requirements :
  • Ability to read, hear and speak clearly.

  • Ability to prepare reports, business correspondence, and business proposals.
  • Must have manual dexterity for keyboarding and manipulating control and tools.
  • Ability to communicate in English both verbally and in writing.
  • Requires the ability to think critically, strategically and tactically and to articulate information in clear, concise manner to others.
  • The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.

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