What are the responsibilities and job description for the Senior Associate, Copywriting position at Hubbell Incorporated?
Position Overview
The Hubbell Enterprise Marketing (HEM) Senior Associate - Copywriting develops content strategy and plans, ensures that strategic direction is maintained in content pieces, and determines what content formats to employ to promote messages (including but not exclusively white papers, case studies, brochures, video and audio scripts).They will write and edit content pieces, and manage the project work of freelancers.
As part of this role, the Senior Associate - Copywriting collaborates with digital team members on ideating and executing promotional campaigns (including tactics such as email and social media) for content plans. They also team up with the creative team to prepare content for production that conforms to the accepted copywriting, structural, brand and style guidelines of the organization.
The Senior Associate - Copywriting will collaborate with stakeholders in Hubbell's vertical and segment markets to create content strategies and plans that align with business goals and resonate with target audiences. They will possess exceptional writing and editorial skills to ensure consistent voice, tone and proper grammar are applied to all Hubbell marketing materials including print and digital content assets.
The Senior Associate - Copywriting should be team-oriented, creative, dedicated, and work well under pressure and against strict deadlines. The successful candidate will achieve technical, qualitative and quantitative goals while meeting content program requirements and deadlines.
LI-SL1
Roles and Responsibilities
- Develop comprehensive strategies that align with business goals and target audience requirements
- Create high-quality, engaging B2B content in collaboration with the HEM organization
- Manage the work of freelance contributors, as required.
- Identify and analyze key performance indicators (KPIs) for content programs and adapt strategies as necessary based on content performance
- Confer with internal stakeholders across Hubbell to understand content requirements, objectives, target audiences, and presentation concepts, collaborating closely with them to create content
- Mentor junior members of the content team
- Refine and edit content to conform with editorial guidance, accepted standards, and standard processes
- Assist HEM team members and internal clients (non-writers by profession) to add polish and ensure that content meets the organizational guidelines
- Implement SEO and keywords guidelines to optimize digital content for search and ensure optimal user experience
- Develop and implement content governance norms based on in-house writing style guides, standard accepted style practices, and shared terminology and language for consistency and professionalism across our content
- Provide input and collaboration on design concepts, content standards and layouts
- Ensure high quality and on time completion of all work projects
- Adhere to editorial calendars and update content repositories to ensure efficient workflow and content maintenance
Requirements
The successful candidate, first and foremost, will possess a palpable love of content and B2B marketing. Other requirements include the following :
Hubbell Incorporated
Hubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Our company is strategically aligned around enabling grid modernization and electrification. As more products plug in to an aging grid, Hubbell solutions enable the transition to a more reliable, resilient and efficient energy infrastructure. Founded in 1888 our innovation has made us a leading global manufacturer of high quality electrical and utility solutions enabling customers to operate critical infrastructure reliably and efficiently.
The company operates in two segments. Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications and Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. Our vertical market solutions can be applied to markets including Data Centers, Renewables, Commercial Buildings, Industrial, Telecom and Transportation. Supporting both of our business segments is our corporate and Hubbell Unified Business Solutions teams that provide consistent process, tools technologies across our businesses.
We are committed to operating sustainably and ethically while promoting an inclusive and supportive culture for our people to grow and develop in their careers. Our employees proudly work and serve our communities from our headquarters in Shelton, CT, across the United States and around the globe.
Hubbell Unified Business Solutions
Hubbell Unified Business Services (HUBS) provides corporate shared services to support all businesses across the enterprise. Functional areas include Engineering, Sales, Operations, Marketing, Finance, Legal, IT, Human Resources, Payroll, Environmental Health & Safety, and Compliance. HUBS employees are located around the world.
Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA : M / F / Veteran / Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.
