Content Marketing Strategist

Summary:

We are seeking a Content Marketing Strategist to play a pivotal role in developing and executing content that fuels organic growth, engages our audience, and converts leads into loyal customers. The Content Marketing Strategist will be responsible for creating, optimizing, and scaling content that supports Hubstaff’s SEO, demand generation, and inbound marketing efforts. They will craft compelling, concise copy across multiple channels and drive Hubstaff’s organic social media presence. This role blends creativity with data-driven strategy to engage audiences and convert leads. The ideal candidate is highly creative, analytical, and passionate about storytelling, with experience driving measurable business impact through content.

What You’ll Do:

• Write and publish SEO-optimized blog posts, landing pages, and product pages that drive organic traffic and align with business goals

• Develop in-depth, long-form content targeting high-priority keywords and customer pain points, while maintaining brand voice and guidelines

• Collaborate with the SEO Team Lead to prioritize topics and keyword targets based on competitive analysis, search trends, and content gaps

• Conduct content refreshes and rewrites to boost the performance of older posts and landing pages

• Write high-converting copy for social media, email campaigns, landing pages, and ads

• Work closely with Product Marketing to ensure content effectively communicates product value and features

• Report on content performance and propose data-driven recommendations for improvements

• Own and execute Hubstaff’s organic social media strategy across platforms (LinkedIn, X, Facebook, etc.)

• Develop a social media calendar to consistently post engaging, brand-aligned content

• Write, schedule, and publish posts, ensuring content is tailored to each platform and audience segment

• Monitor social engagement and respond to comments or messages to foster community growth

• Stay informed about industry trends, competitor content, and emerging topics to keep Hubstaff at the forefront of innovation.

What You Should Have:

• 3-5 years of experience in content marketing, content strategy, or related roles, preferably in a SaaS or tech environment

• Proven track record of creating and managing content that drives organic growth and lead generation

• Strong understanding of SEO principles, keyword research, and content optimization.

• Exceptional writing, editing, and communication skills with the ability to craft compelling, conversion-focused content

• Proficiency in content management systems (e.g., WordPress, Storyblok), project management tools (e.g., Jira, Trello, Asana), and SEO tools (e.g., Ahrefs, SEMrush)

• Strong organizational skills, with experience managing multiple projects and competing priorities

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why You Should Apply:

• Competitive Compensation: USD 85k/year base salary, based on your experience and alignment with our role.

Incredible Perks for Employees

• Private Health Insurance & Pension Benefits: Comprehensive coverage to keep you secure and plan for the future.

• Generous Paid Time Off: 30 days of PTO annually.

• Annual bonuses to upgrade your gear, invest in training, or level up your skills.

• Annual Salary Reviews: Regular increases based on performance.

• Career Growth Opportunities: Grow with a company on the rise and make your mark as part of our expanding Team.

Freedom & Flexibility

• Fully Remote Position: Work from anywhere in the United States. We are a remote-first, global team embracing flexibility and empowering results.

Unforgettable Retreats

• Celebrate Success Together: Join our team at unforgettable Annual Retreats in stunning destinations. Past retreats have been held in the Dominican Republic, Mexico, and Ibiza, Spain. Where will we go next?

Be Part of Our Mission

• Empower the Future of Work: Hubstaff has been at the forefront of redefining work for over 13 years.

• Proven Track Record: We’ve achieved explosive growth and took our first investment in August 2023 to fuel even greater success.

• The Best is Yet to Come: Be part of a company with its most exciting years ahead—your contributions will shape the future of our business and our impact on the world.
  
  Company Overview

  Our mission is to empower people to have their most productive workday. To do this we have built the industry-leading workforce analytics platform for remote and distributed teams. We were an early believer in the remote work trend and have been one hundred percent remote from day one, which was over a decade ago. With a focus on transparency and accountability, our software provides valuable insights about work habits. Our platform powers time and activity tracking, shift/schedule management, as well as invoicing, and payments for over 95,000 businesses. But we are just getting started. We believe that the remote work trend represents the biggest tectonic shift in the business world since the advent of the PC and that the majority of companies will have a tool like Hubstaff in their tech stack within the next decade. We have a winning culture and want to talk to you about how to help us continue our incredible momentum.

Compensation Range: $75K - $90K