What are the responsibilities and job description for the Digital Marketing Content Strategist position at McCrometer, Inc.?
About McCrometer, Inc.
We are a global leader in flow instrumentation. Our mission is to design, develop, and manufacture world-class flow measurement equipment that has a far-reaching impact. We strive to make a difference in the oil and gas industry, agriculture and irrigation, water and wastewater systems management, and industrial processes.
Our team consists of experts with deep expertise in flow physics and real-world operating dynamics who continuously work on innovating flow technologies. As a member of our team, you will have the opportunity to work hands-on in the field and apply your passion and extensive knowledge to helping customers around the world.
Motivated by the highest possible stakes of climate change and global health, we are working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and environment. We are proud to be a Water Quality company in Veralto (NYSE: VLTO).
Job Description
- Develop, create, and manage content, campaigns, and strategies to drive leads, engage customers, and increase sales.
- Create and manage compelling messaging, copy writing, content, and promotional materials aimed at a variety of internal and external audiences.
- Work closely with strategic marketing team to identify market requirements and trends to continuously tailor content to the specific needs of our customers and create cohesive marketing campaigns.
- Oversee the translation process for marketing material leveraged across geographies.
- Create, manage, and update Standard Work/Operating Procedures for campaigns and related efforts.
- Create, store, and edit all reports, forms, literature, manuals, price lists, specification sheets, case studies, white papers, product labels, special projects, and other printed materials.
- Coordinate with Product Management and marketing team to determine document scheduling, organization and format for existing and new products and projects.
- Build and maintain landing pages, building content and structure that drives Clickthrough Rate (CTR) and weekly lead targets.
- Manage the development, implementation, and optimization of PPC (Pay-Per-Click) campaigns such as Google Ads.
- Enter and track budget and expenses, including monitoring and submitting invoices for approval and payment.
- Create & provide occasional internal training on McCrometer products and promotions.
- Drive team TMDM goals (supporting Inside Sales efforts).
Requirements
- Bachelor's degree from an accredited college or university is required.
- 5 years minimum experience in Marketing, Journalism, or related required.
- Strong project management, organizational, and analytical skills required, along with a demonstrated ability to manage multiple projects simultaneously.
