What are the responsibilities and job description for the Graphic Designer - Growth Marketing position at Huckberry?
Join Huckberry's Creative Team as a Graphic Designer and play a key role in our growth marketing and paid social success. Collaborate with our Growth Marketing team to ideate, design, and produce high-performing assets for key digital channels, including paid social, affiliate, and email. Drive customer growth, loyalty, and engagement by fueling our paid social and growth marketing efforts.
This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire.
Responsibilities:- Design and execute high-quality visual assets that align with the Huckberry brand aesthetic for Growth Marketing—Creating captivating and platform-specific content (static and dynamic ads, performance-first ad landing pages, affiliate creative as well as drive the iterative testing flow based on channel strategy and success metrics.
- In addition, the ability to flex into creative requests for our other channels when necessary:
- Email Marketing: Designing visually rich emails that effectively reinforce key messages, featuring curated products and stories, and promotional graphics optimized for engagement and conversions.
- E-commerce: Developing compelling campaign assets utilizing product imagery, lifestyle photography, and type for website banners, landing pages, and other placements that enhance the online shopping experience and enhance product value.
- Social: Design posts, stories, carousels that resonate with our audience and drive community interaction.
- Maintain and adhere to our brand guidelines across all channels.
- Collaborate closely with marketing managers, Creative Directors, Art Directors, photographers, and other stakeholders to understand project objectives, target audience, and brand messaging, translating them into effective visual solutions.
- Manage multiple tasks simultaneously, ensuring timely delivery of high-quality assets and adherence to deadlines in a fast-paced environment.
- Stay up-to-date with the latest design trends, technologies, and best practices, particularly within the outdoor, lifestyle, and e-commerce spaces.
- Ensure all designs are optimized for their intended platform (e.g., responsive design for web and email).
- Maintain organized design files and asset libraries.
- Bachelor's degree in Graphic Design, Visual Communication, or equivalent 3-5 years of professional graphic design experience, with a strong online portfolio showcasing a diverse range of digital projects, ideally within the e-commerce, lifestyle, menswear, or outdoor/active industries.
- Familiarity with growth marketing concepts and best practices, including an understanding of how design impacts KPIs such as click-through rates, conversion rates, and engagement metrics.
- Proven experience designing for various digital channels, including email marketing, social—both organic and paid, media, and e-comm.
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator).
- Experience with Figma for design, collaboration, and managing design assets.
- Excellent communication, presentation, and interpersonal skills, with the ability to articulate design concepts and collaborate across teams.
- Ability to work independently and collaboratively within a fast-paced team environment.
- Strong organizational and project management skills with the ability to prioritize, manage multiple projects simultaneously, and meet deadlines.
- Attention to detail and a keen eye for aesthetics, typography, and visual storytelling that aligns with the Huckberry brand.
- A genuine passion for the Huckberry brand, its values, and the lifestyle it represents.
Bonus Points:
- Experience with motion graphics or video editing (Adobe After Effects or similar).
- Basic understanding of HTML and CSS as it relates to email and web design.
- Familiarity with project management tools such as AirTable.
- Experience with print design.
- Medical, Dental, Vision benefits
- 401(k) and employer match
- WFH flexibility
- Annual shopping credits
- Paid Sabbatical leave at 4 years
- Summer Fridays
- Mental health resources
- Paid Parental Leave
- Paid Time Off & Paid Sick Leave
- Volunteer Time Off
- Generous employee discount
