What are the responsibilities and job description for the Social Media Manager position at Huckleberry Apparel?
About Us:
We are a trendy and vibrant boutique that offers custom screen-printing and embroidery to a diverse customer base. Our mission is to provide high-quality, fashionable products with exceptional customer service. We are looking for a creative and driven Social Media Manager to elevate our brand’s online presence and select stunning designs that resonate with our target audience.
Job Summary:
The Social Media Manager will be responsible for developing and executing the boutique's social media strategy across multiple platforms. This role will also involve selecting and curating product designs, visuals, and graphics to enhance the boutique’s online brand identity and customer engagement.
Key Responsibilities
Social Media Content Creation:
- Develop, write, and schedule engaging posts for social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
- Create and curate content (photographs, videos, graphics) that resonates with the target audience, promoting boutique products and seasonal collections.
- Work with our team to ensure content aligns with brand aesthetics.
- Monitor and track engagement with posts, adjusting content strategies based on insights.
Design Selection & Curation:
- Collaborate with the boutique team to choose the best designs, product images, and promotional visuals to be featured on social media.
- Ensure all selected designs reflect current fashion trends and appeal to our customer base.
- Assist in creating or coordinating visually appealing mood boards and concepts for seasonal collections.
Community Management & Engagement:
- Interact with followers on social media, responding to comments and messages promptly.
- Foster relationships with influencers, partners, and customers through direct communication and collaboration.
- Monitor customer feedback, sharing valuable insights with the team to enhance product offerings.
Social Media Strategy & Analytics:
- Develop and implement a comprehensive social media strategy to boost brand awareness, engagement, and sales.
- Track performance metrics (likes, shares, comments, reach, etc.) to evaluate the success of campaigns.
- Analyze trends and competitors to ensure the brand remains relevant in the social media space.
Brand Consistency:
- Maintain brand voice and visual identity across all social media channels.
- Ensure the boutique's social media pages reflect the overall mission, aesthetic, and customer values.
Qualifications
- Proven experience in social media management, content creation, and design curation, preferably in the retail or fashion industry.
- Strong knowledge of social media platforms, including Instagram, Facebook, TikTok, Pinterest, etc.
- Proficient in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator) or similar tools to create visually appealing content.
- Excellent written and verbal communication skills.
- Creative mindset with an eye for aesthetics and design trends.
- Ability to multitask, meet deadlines, and adapt to a fast-paced environment.
- Strong analytical skills to track and optimize social media performance.
- A passion for fashion and staying up-to-date with current trends is a must.
If you are passionate about social media, have a flair for creativity, and are eager to contribute to a growing brand, we encourage you to apply for this exciting opportunity!
Job Type: Full-time
Pay: $10.00 - $18.00 per hour
Expected hours: 40 per week
Benefits:
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Waycross, GA 31501 (Required)
Work Location: In person
Salary : $10 - $18