What are the responsibilities and job description for the CRM Business Analyst position at Hunter Careers?
— Job title: CRM Business Analyst Location: Grand Rapids, Michigan - Hybrid (4 days on-site) Contract type: CONTRACT Contract duration: 8 months up to 3 years Salary:
We are a specialized career platform connecting candidates with premier career opportunities. Our AI career agent, Hunter, works 24/7 to match talented professionals with roles that align perfectly with their skills, contract preferences, and career aspirations, both through our direct client network and broader market opportunities.
About the role We are looking for a CRM Business Analyst to join a leading North American eCommerce Marketing team. You will have the opportunity to work with innovative marketing strategies using automation software to enhance lead generation, sales, and improve customer retention for a well-known company.
Responsibilities
We are a specialized career platform connecting candidates with premier career opportunities. Our AI career agent, Hunter, works 24/7 to match talented professionals with roles that align perfectly with their skills, contract preferences, and career aspirations, both through our direct client network and broader market opportunities.
About the role We are looking for a CRM Business Analyst to join a leading North American eCommerce Marketing team. You will have the opportunity to work with innovative marketing strategies using automation software to enhance lead generation, sales, and improve customer retention for a well-known company.
Responsibilities
- Serve as a liaison between Marketing, Technology, and Data Foundations teams
- Collaborate with stakeholders to translate business goals into technical CRM requirements
- Develop campaign blueprints and CRM scenarios in Bloomreach
- Profile, verify, and validate source data for accurate campaign execution
- Create and execute test cases to ensure data accuracy in Bloomreach
- Provide guidance on campaign tagging and data transformations
- Present data-driven findings and recommendations to leadership
- Must be located within a 50-mile radius of Grand Rapids, Michigan
- Must have 8 years of experience in digital marketing, eCommerce, or CRM analytics
- Must have a BA/BS in Computer Science, Engineering, Statistics, Mathematics, Analytics, or a related field
- Experience with SQL querying, using tools like Google Cloud Platform (GCP) BigQuery
- Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio
- Must be authorized to work in the U.S. without current or future employer sponsorship.
- Experience with Bloomreach or other SaaS marketing automation platforms
- Familiarity with sales and marketing plans
- Experience consolidating data from multiple sources into dashboards and reports
