What are the responsibilities and job description for the Marketing Content Coordinator Job at Huntsville Botanical Garden in Huntsville position at Huntsville Botanical Garden?
Description
Title : Marketing Content Coordinator
Department : Marketing and Communications
Supervisor : Marketing Manager
Supervises : N / A
FLSA Salary Classification : Part-time, Non-Exempt
Last Update : January 2025
Availability : Position requires occasional evenings and weekends.
Position Summary
Advance Huntsville Botanical Garden’s mission through effective digital communication and ongoing engagement with our current and prospective guests and garden supporters. The ideal candidate will have a passion for storytelling, a deep understanding of social media platforms, and the ability to craft engaging content that resonates with our audiences across multiple channels.
Essential Functions
- Collaborate with the Marketing Team to develop and execute content for the editorial calendar to support reputation, participation, and revenue goals.
- Collaborate with the Marketing Manager to maintain Garden’s social media strategy, presence, and engagement.
- Create original, engaging long-form and short-form videos and static content for existing and future social media platforms including, but not limited to : LinkedIn, YouTube, Instagram, Facebook, Pinterest, and TikTok.
- Collaborate with content creators throughout the organization to foster alignment on voice and style.
- Contribute to the collection and curation of garden photos by month. Perform necessary duties related to digital asset management and archiving.
- Collaborate with the Marketing Manager to synchronize communications timing and ensure consistency of messaging through all audience touch points.
- Contribute to the formulation and championing of a data-driven understanding of the Garden's nonmember visitors, visitors, donors, volunteers, and other key stakeholders and the public.
- Post approved social media content to social media channels using a post platform and / or post to native channels.
- Post Garden events on area community calendars.
- Leverage Canva templates to create social media posts that adhere to Garden brand standards.
- Consolidate basic success metrics on social media posts, e.g., impressions, engagements, comments, etc. Provide insight on areas for content improvement.
- Stay up to date on social media industry trends, as well as trends in social media specific to the public gardens and horticulture industry and perform other duties as assigned.
Requirements
Minimum Qualifications :
Bachelor’s degree in marketing, communications, public relations or related field and 1 years of related professional experience required. Requires excellent writing and grammar skills, digital photography / videography and related editing skills and software proficiency. Requires a solid understanding of the use of audience research, analytics, personas, and trends.
Success Factors
Preferred Qualifications
Physical Demands and Work Environment : The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Job descriptions are guidelines that attempt to characterize essential functions and responsibilities of a job and are subject to change as needs and programs change. At Huntsville Botanical Garden job descriptions are considered neither inclusive nor exclusive. It is expected that up to 20% of your duties may change annually.
Employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodation will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
The Huntsville Botanical Garden supports a culture of inclusion that attracts, inspires, and engages people to achieve success. The Garden is committed to hiring and developing employees based on job-related qualifications irrespective of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, or veteran status. To increase diversity in professions related to the public garden realm, we encourage applications from underrepresented minorities, persons with disabilities, and veterans.#J-18808-Ljbffr
