Business Development/ Marketing (SNF)

Hurst Plaza Nursing and Rehab -

Hurst Plaza Nursing & Rehabilitation is looking to fill our Business Development / Marketing Director position.

The primary purpose of the position is to consistently provide the highest quality of resident care available and establish a positive reputation in the community while delivering on Healthcare Values of wellness, compassion, customer experience and company results.

• Perform assigned administrative duties in accordance with established procedures and as directed by your supervisor, to assure that a successful, viable administrative program is always maintained.
• Assume the authority, responsibility, and accountability necessary to carry out the duties of this department.
• Responsible for monthly monitoring and tracking of the budget expenditures in the Admission and Hospitality departments.
• Responsible for monitoring and tracking of monthly, quarterly, and annual census outcomes.
• Each morning confirms any admissions or discharges from the previous day. Update the discharge list on the census.
• Email the updated census out in the morning and upon any changes that may occur during the day.
• Attend management meeting daily.
• Call on inquiries, pending admissions, etc. Pass admission inquiries on to DON for review as soon as they come in. Copy the face sheet and screened admit form and then pass it along to the business office for review of insurance coverage, payment status, etc.
• Handle all inquiries professionally and according to established procedures, while providing appropriate information regarding the facility. Monitor and track all inquiries.
• Call transportation to inform them of the pick-up time. Notify admit nurses and hospital of admission.
• Sign in residents and families who are admitting. Make two copies of the documents, providing the original signed admit papers to the business office, and placing one of the copies in the chart and one copy with the medical records.
• Conduct tours of the facility mentioning survey history, staffing ratios, therapy outcomes, etc.
• Maintain a rapport with discharge planners to ease admission process.
• Coordinate resident admissions, ensuring all requirements are met.
• Coordinate welcoming of new resident and family with the Hospitality Coordinator.
• Develop and call upon referral sources such as hospital discharge planners, assisted living centers, home health agencies and community resources involved with geriatric care.
• Monitor competitor activities regarding marketing, community involvement and services provided.
• Coordinate public events to include in and out of facility events.
• Notify resident’s family and the public of essential information regarding changes.
• Participate in public, civic and association events, especially those that involve the geriatric population.
• Create a positive image in the community for the facility.
• Provide support and information to administration regarding handling media inquiries and questions.

Education and Experience

Certificates, Licenses, Registrations

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Healthcare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Type : Full-time