Demo

Director, Corporate and Brand Communications, ASPAC

Hyatt Hotels Corporation
Carrollton, GA Full Time
POSTED ON 1/21/2025
AVAILABLE BEFORE 4/21/2025

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Director, Corporate and Brand Communications, ASPAC

The Director of Corporate and Brand Communications, Asia Pacific, is responsible for the Global Communications strategy including corporate and brand communications in Asia Pacific region, with the overall goal to drive brand preference and protect brand reputation for Hyatt.

Key Scope of Work :

  • Strategic Communications Alignment : Working closely with global and sub-regional communications teams to ensure consistent messaging that reflects Hyatt’s company and brand values across Asia Pacific.
  • Corporate Communications : Spearheading all corporate, owner and colleague communication efforts in the region, including crisis management handling and training, spokesperson guidance, executive visibility and new ways of engaging with colleagues and owners.
  • Brand Communications : Serving as an advocate for Hyatt’s established and emerging brands including World of Hyatt brand in Asia Pacific through effective storytelling including public relations, media events, award strategy and influencer engagement.
  • Resources Management : Identify, select and manage corporate and brand agencies, copywriters, and other vendors in developing regional communication strategies and contents. Build and manage the database for media and influencer. Manage the budget for Communications central functions.
  • Cross-functional Collaboration : Ensuring close collaboration with leaders of key functions across the enterprise, including Development, Operations, Human Resources, Design Services, Finance, F&B and other Commercial functions.
  • Leadership & Development : Adapting a growth mindset and fostering a culture of creativity and continuous learning. Lead by influencing across sub-region comms leads and cultivating talents in the team.

Responsibilities :

  • In conjunction with key stakeholders in the business, develop strategic communication strategies and manage budget in support of Hyatt’s overall goals and objectives and work with the sub-regional teams to implement the plan in a way that delivers measurable results.
  • Develop and implement ASPAC regional strategic brand communications initiatives to tell Hyatt’s brand story to further differentiate, especially in Luxury and Lifestyle.
  • Lead the issue and crisis communications in Asia Pacific to ensure Hyatt’s reputation is well protected especially with geopolitical and cultural nuances. Work with sub-regional team in handling hotel issue management and communication supports.
  • Partner with Human Resources to build Hyatt’s EVP brand and attract and retain talent through strategic communications.
  • Partner with the Asia Pacific’s leadership team such as Development, Operations, Human Resources, Design Services, and Sales to develop communications strategy and plan which drives brand awareness, revenue, and preference to Hyatt for internal colleagues, owners, guests, customers and community.
  • Partner with Development, Operations and ASPAC leadership team in delivering Hyatt value proposition communication.
  • Spokesperson training and executive visibility and thought leadership opportunities outreach.
  • Demonstrate a commitment to Hyatt’s values and leadership expectation.
  • Qualifications

    Experience :

  • Minimum 10 years’ communications experience including managerial / supervisory roles, either on in-house or agency side.
  • Public company experience is highly desired as well as experience working in a multi-brand multi-national organization across all continents.
  • Experience in establishing credibility and presenting ideas persuasively to strong individuals in leadership positions.
  • Crisis communication / reputation management / brand communication expert with unquestionable integrity.
  • Proven ability to write and edit a wide range of materials, including press releases, issue statements, key messages, speeches and other documents.
  • Strategic and creative thinker. Agile, stimulated by challenges, open-minded.
  • Strong people leader – cultivate and motivate team members, coach and guide the direct reports; and a Team Player - encourage and embrace collaboration.
  • Education :

    Colleagues / university degree above.

    Computer Skills Needed to Perform this Job :

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