Label Services Digital Manager

The Role :

HYBE America is seeking a Manager of Digital Marketing and Strategy. This position reports to The Co-Head of Digital and serves as a key member of the digital team servicing the roster of HYBE Artists (K-Pop).

The role will support continued development and growth for a diverse roster of artists. Responsibilities will include managing and executing promotional campaigns, designing and implementing creative marketing plans, developing influencer strategy, liaising with creator agencies and facilitating influencer partnerships.

Key Responsibilities :

• Creator Strategy. Understand the creator economy and short form content, including trends on TikTok, Instagram and YouTube Shorts. Facilitate creator campaigns for projects, including one-to-one reach out, and agency communication.
• Content Marketing. Develop and execute digital marketing / sales and content distribution strategies for artists; prepare pitches to key digital partners such as Meta, TikTok and YouTube.
• Partner Management. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
• Content Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
• Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests / sweepstakes and exclusive content promotions to drive revenue
• Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity / growth; create reports for artists and external partners
• Other Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches

Qualifications :

Salary : 70,000-72,000 / year

Salary : $70,000 - $72,000