Marketing Coordinator Partnerships Manager

Job Description

HyrdoJug is a rapidly growing company committed to helping individuals live healthier and more hydrated lives.

We offer innovative and stylish hydration solutions that make it easier and more convenient for people to drink more water throughout the day.

As we continue to expand our product line and global presence, we are seeking a dynamic Marketing Coordinator over Partnerships to join our team.

This role involves driving strategic growth through partnerships and collaborations, including product seeding to potential partners such as brands, celebrities, and influencers; managing recurring relationships; and planning and executing all partner activations across social media, email, events, and product collaborations.

The ideal candidate will have a strong network and experience in forging impactful partnerships that elevate brand awareness and drive sales.

This position will also manage podcast relationships and print media initiatives.

Key Responsibilities

Partnership Development

• Product Seeding:
• Identify and engage with potential brand partners, celebrities, and influencers for product seeding opportunities.
• Develop personalized outreach strategies to build interest and relationships.
• Distribute products to partners and track engagement results.
• Relationship Management:
• Maintain and nurture ongoing relationships with existing partners.
• Serve as the primary point of contact for all partnership inquiries and communications.
• Negotiate partnership agreements and contracts.
• Annual Planning:
• Develop and manage an annual business development and partnerships plan.
• Curate and maintain a list of high-impact celebrities and brands that align with HyrdoJug's brand values and growth objectives.
• Ensure that partnerships are relevant and influential to elevate HyrdoJug's market presence.

Activation Planning and Execution

• Campaign Management:
• Plan and manage all activations with partners across various channels, including social media, email marketing, events, and product collaborations.
• Coordinate with internal teams (marketing, design, sales) to ensure cohesive execution and messaging.
• Event Coordination:
• Organize and oversee partnership events, launch parties, and promotional activities.
• Collaborate with partners to maximize event impact and exposure.
• Content Collaboration:
• Work with partners to create engaging content that resonates with target audiences.
• Ensure all content aligns with HyrdoJug's brand guidelines and messaging.

Media Management

• Identify and establish relationships with podcasts that align with HyrdoJug's target demographic.
• Coordinate sponsorships, guest appearances, and advertising opportunities.
• Print Media:
• Manage relationships with print media outlets for advertising and editorial opportunities.
• Develop strategies to leverage print media for brand awareness and promotion.

Strategic Growth Initiatives

• Cross-Promotions:
• Explore and implement cross-promotional opportunities with partners to expand reach and drive sales.
• Market Analysis:
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Provide insights and recommendations to senior management for strategic decision-making.
• New Business Opportunities:
• Seek out and evaluate new business opportunities, including international expansion, new market segments, and innovative collaboration models.

Administrative and Reporting

• Budget Management:
• Develop and manage the partnerships budget, ensuring optimal ROI on all initiatives.
• Performance Tracking:
• Establish KPIs for all partnerships and activations.
• Monitor and report on the performance of partnership activities against KPIs.
• Compliance:
• Ensure all partnerships and collaborations comply with legal and regulatory requirements.

Qualifications

Education

• Bachelor's degree in Business, Marketing, Communications, or a related field.

Experience

• Minimum of 3-5 years of experience in business development, partnerships, or related roles.
• Proven track record of successfully managing partnerships with brands, celebrities, and influencers.
• Experience in the consumer goods industry, particularly in health, wellness, or lifestyle brands, is a plus.

Skills

• Strong network within the industry and with key influencers.
• Excellent communication and interpersonal skills.
• Strong negotiation and contract management abilities.
• Proficiency in project management tools and CRM software.
• Creative thinker with the ability to develop innovative partnership concepts.

Personal Attributes

• Highly organized and detail-oriented.
• Ability to work independently and as part of a team.
• Results-driven with a focus on achieving targets.
• Adaptable and able to thrive in a fast-paced environment.

Key Competencies

• Strategic Planning: Ability to develop and implement long-term partnership strategies that align with company goals.
• Relationship Building: Exceptional skills in building and maintaining professional relationships.
• Project Management: Strong organizational skills to manage multiple projects simultaneously.
• Analytical Skills: Ability to analyze data and market trends to inform strategy.
• Communication: Excellent written and verbal communication skills.
• Leadership: Ability to lead cross-functional teams and influence others without direct authority.

Key Performance Indicators (KPIs)

• 1. Number of New Partnerships Established:
• Target: Establish [specific number] new high-impact partnerships per quarter.
• 2. Revenue Generated from Partnerships:
• Target: Achieve $[specific amount] in revenue from partnership activities annually.
• 3. Activation Engagement Metrics:
• Measure: Track social media engagement rates, email open and click-through rates, event attendance, etc.
• 4. Return on Investment (ROI) of Partnership Activities:
• Target: Achieve an ROI of [specific percentage]% on partnership initiatives.
• 5. Annual Partnership Plan Delivery:
• Target: Develop and present the annual business development and partnerships plan by [specific date].
• 6. Celebrity and Brand List Management:
• Measure: Maintain an up-to-date list of top-tier celebrities and brands, ensuring relevance and alignment with HyrdoJug's brand.
• 7. Partnership Retention Rate:
• Target: Achieve a [specific percentage]% retention rate of recurring partners year-over-year.
• 8. Podcast and Print Media Placements:
• Measure: Secure [specific number] podcast collaborations and print media features per quarter.
• 9. Activation Execution Timeliness:
• Target: Deliver all partner activations on time according to the agreed schedule.
• 10. Partner Satisfaction Score:
• Measure: Conduct regular surveys to gauge partner satisfaction with collaboration processes.
• 11. Budget Adherence:
• Target: Manage the partnerships budget within [specific percentage}% variance.
• 12. Innovation in Partnerships:
• Target: Introduce [specific number] new and innovative partnership ideas annually.
• 13. Sample Turnaround Time for Product Seeding:
• Target: Ensure products are delivered to partners within [specific timeframe].
• 14. Engagement Rate from Product Seeding:
• Measure: Monitor the engagement generated by partners who received product samples.

How to Apply

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and explaining why they are a good fit for this position.

Email your application to Brinlee@thehydrojug.com.

Subject Line: Application for Business Development & Partnerships Manager – [Your Name]

HyrdoJug is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: This job description is intended to convey essential information about the scope of the position and the general nature and level of work expected. It is not exhaustive and may be subject to change or modification to meet the needs of the company.