Parts Marketing Analyst

Job Title

Parts Marketing Analyst

Job Category

Marketing

Job Description

What starts with YOU, moves the world!

Hyster-Yale Materials Handling, Inc. (HYMH), a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Aftersales, Parts Marketing Analyst located in Greenville, NC.

In this role, you will play a key part in developing and managing HYMH’s electrical systems brand parts and accessory business (“Electrical Systems Portfolio”), which primarily consist of batteries and chargers, to drive aftersales growth. This position focuses on creating sales and marketing content to support the dealer and HYMH sales organizations, building supplier relationships, and overall making it easy to do business with HYMH’s Aftersales for the Electrical Systems Portfolio.

Who You Are

• Customer-Centric: You thrive on delivering exceptional service and fostering strong relationships with suppliers, customers, and cross-functional departments.
• Detail-Oriented Organizer: You organize and prioritize tasks that allow you to deliver exceptional customer support.
• Proactive Problem-Solver: You are a forward-thinker who can identify challenges, offer solutions, and turn ideas into reality.
• Creative Storyteller: You have a talent for turning technical information into engaging and easy-to-understand content for diverse audiences.
• Effective Communicator: You possess strong communication skills (written, verbal, and presentation) and you can easily tailor messages for different audiences.
• Collaborative Team Player: You thrive in a collaborative environment and are skilled at working with cross-functional teams to achieve shared goals.
• Organized Project Manager: You are detail-oriented and can manage multiple projects, prioritize tasks, and meet deadlines.
  
  

What You Will Do

• Sales Support: A major aspect of this position is to provide customer and sales support for HYMH sales teams and dealer network which will require you to be the subject matter expert on Electrical Systems Portfolio. You will be the first responder for dealers and internal customer requests.
• Design Sales Enablement Materials: You will develop product marketing strategies in the form of campaign development. You will work closely with Aftersales Communications and eCommerce team to develop both wholesale and retail facing campaign assets and consult on selection of communications channel of these assets. You will provide the necessary marketing and sales support for the growth, conversion, or retention of the Electrical Systems Portfolio via traditional dealer sales channels as well as developing digital sales channels.
• Results-Oriented Professional: You will support the Electrical Systems Portfolio’s financial health by driving at determined sales and margin goals and utilize analytics to support understanding of competitive market space, price position, and Electrical Systems Portfolio health with the goal of increasing purchase and retention within the dealer organization. As a functional member of the Aftersales team, you will play an integral role in uncovering individual dealer and customer obstacles in growing the Electrical Systems Portfolio and converting business through HYMH which includes training, analytics, and parts support opportunities.
• Drive Process Improvement: You will collaborate with cross-functional teams to identify gaps in the sales enablement process and recommend solutions to drive efficiencies and support sales goals. You will create an atmosphere in which dealers and sales teams find it easy to do business with HYMH Aftersales. You will furnish the sales team and the Electrical Systems Portfolio Product Manager with actionable intelligence that can be used for strategy development and decision-making. The workload and activity level are high, and this position is required to find more efficient methods of accomplishing tasks.
• Supplier Relationship Development: You will support and manage supplier relationships by using sales opportunity data, effective probing, and relationship building skills to identify challenges in growing, converting, or retaining Electrical Systems Portfolio business. You will help ensure Electrical Systems Portfolio suppliers are meeting the expectations of our dealer network and end users. You will develop and maintain supplier information on the Dealer Portal and part attributes in Product Information Management (PIM) system for ingestion into eCommerce.
  
  

What You Will Need

• Education: bachelor’s degree in business, marketing, or related required
• Experience: Three to five years of relevant business experience
• Business Acumen: Experience developing and executing learning and communication strategies that support business growth and profitability. A working knowledge of the industrial truck Aftersales marketplace, competition, and Hyster and Yale distribution systems is required.
  
  

Skills, Experience, & Abilities You Will Need

• Technical Proficiency: Proficiency in Microsoft Suite with particular strength in Excel, PowerPoint, and Word along with familiarity with reporting tools like Power BI.
• Analytical Skills: Data-driven mindset with strong analytical and problem-solving abilities to evaluate Electrical Systems Portfolio effectiveness.
• Industry Expertise: Understanding of the lift truck industry, truck applications, dealer operations, and sales and service management.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to engage and present to stakeholders at all levels. The approaches, procedures, and networking of this position are very unstructured and require excellent interpersonal skills and communication capability.
• Collaboration: Ability to work effectively with sales, product management, communications, and training teams to deliver high-impact enablement materials.
• Leadership & Team Management: Ability to inspire, guide, and motivate cross-functional teams.
  
  

Who We Are

HYMH designs, engineers, manufactures, sells, and services a comprehensive line of lift trucks and aftersales parts marketed globally under the Hyster and Yale brand names. We are one of the global leaders in the Material Handling industry and have been building relationships and partnering with our customers, suppliers, dealers, and employees for over 90 years.

What We Offer

Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k).

Job Type

Permanent

Time Type

Full time

Work Hours

40

Travel Required

No

Primary Location

HY US Greenville, NC (Headquarters)

Address

1400 Sullivan Drive

Zip Code

27834

Field-Based

No

Relocation Assistance Available

No

We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.

EOE/Minorities/Females/Veterans/Disabled