B2B Marketing Manager

Job Title and Overview

The Marketing Manager will be responsible for the coordination and execution of branding and B2B demand generation initiatives supporting company-wide business units including, IT Services, School Education Technology, and Acumatica Cloud ERP.

Essential Job Functions

• Drive iTech’s business growth by building marketing plans that are aligned with company’s goals and priorities.

• Creating an annual marketing plan and budget

• Maintain CRM and contact databases through practices, strategies and technologies that enhance customer interactions and data analysis.

• Maintain the company's branding basics and materials and enabling the Sales team and establishing presence across various platforms.

• Focus on building a strong digital presence, this role will coordinate with different vendors and oversee digital marketing efforts including SEO and social media.

• Develop and execute lead generation strategies.

• Select local and national events, tradeshows, advertisement and campaigns aimed at demand generation and contract expansion.

• Create content and compose and send client and prospective client communications.

• Analyze marketing effectiveness and adjust strategies accordingly

• Design and order promotional items and manage outsourced vendors and resources.

• Attending industry events and trainings.

• Partner with other departments (ERP, MSP, iTech for Schools) to create and distribute marketing content

• Collaborate and coordinate with team members and representatives of partner solutions.

• Assist in related areas that support the company’s growth.

• Contribute to the company’s overall success by lending expertise where needed.

Education and Experience

• Bachelor’s degree in marketing, communications, or related field.

• Proficiency in Microsoft Office Suite

• Prior marketing experience specifically in IT and/or ERP software industry.

• Expertise in Wordpress, Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro, Adobe Lightroom, and Canva.

• Knowledgeable of AI tools to stream line content creation, SEO and Copywrite

• A passion for marketing backed by creative, analytical, and problem-solving abilities.

• A minimum of four (4) years prior experience as Marketing Manager or high potential individual contributor.

• Ability to understand our brand identity and convey this brand throughout marketing mediums.

• Experience with Hubspot Sales and Marketing Modules with an ability to run campaigns and managing leads.

• Excellent written and verbal communication skills.

• Ability to work independently and as part of a team.

• Adaptable to a fast-paced environment and changing priorities.

• Strong project management capabilities to drive multiple projects/priorities simultaneously.

• Strong organizational, time management, and customer relationship skills.

• Self-motivated with excellent interpersonal abilities.

• Willingness to travel as needed for company events and trainings.

Compensation and Benefits

• Competitive salary package, plus benefits $80,000-$100,000 OTE (USD70,000 - 85,000 base $10,000-15,000 annual performance bonus)

• Benefits: Health insurance, 401K plan, life insurance, long-term disability insurance, Paid Time Off

• Job-related training expenses

Working Conditions

Work Location If located in Orlando, FL preferred: full-time, hybrid with periodic office visits as needed
Will consider remote located in Central or Eastern Time Zones in the United States
Work tools Company issued laptop and monthly $70 technology stipend
Travel requirements Might require domestic to travel occasionally for specific meetings or trainings
Professional growth Great opportunity for career advancement in various directions. Opportunity to work with a high-performance multidisciplinary team. Excellent work environment, results-oriented and people-oriented.

Workplace Policies and Agreements
• Professionalism, mindfulness, and a positive, customer-focused attitude
• Willingness to work in a strong team environment
• Ability to manage multiple client issues simultaneously and prioritize effectively

Salary : $10,000 - $15,000