What are the responsibilities and job description for the Sr Marketing Manager / Director position at i-Tech Support?
Job Title and OverviewThe Marketing Manager will be responsible for the coordination and execution of branding and B2B demand generation initiatives supporting company-wide business units including IT Services, School Education Technology, and Acumatica Cloud ERP. Essential Job FunctionsDrive iTech’s business growth by building marketing plans that are aligned with the company’s goals and priorities.Create an annual marketing plan and budget.Maintain CRM and contact databases through practices, strategies, and technologies that enhance customer interactions and data analysis.Maintain the company's branding basics and materials, enabling the Sales team and establishing presence across various platforms.Focus on building a strong digital presence; coordinate with different vendors and oversee digital marketing efforts including SEO and social media.Develop and execute lead generation strategies.Select local and national events, tradeshows, advertisements, and campaigns aimed at demand generation and contract expansion.Create content and compose and send client and prospective client communications.Analyze marketing effectiveness and adjust strategies accordingly.Design and order promotional items and manage outsourced vendors and resources.Attend industry events and training.Partner with other departments (ERP, MSP, iTech for Schools) to create and distribute marketing content.Collaborate and coordinate with team members and representatives of partner solutions.Assist in related areas that support the company’s growth.Contribute to the company’s overall success by lending expertise where needed. Education and ExperienceBachelor’s degree in marketing, communications, or related field.Proficiency in Microsoft Office Suite.Prior marketing experience specifically in IT and / or ERP software industry.Expertise in Wordpress, Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro, Adobe Lightroom, and Canva.Knowledgeable of AI tools to streamline content creation, SEO, and copywriting.A passion for marketing backed by creative, analytical, and problem-solving abilities.A minimum of four (4) years prior experience as Marketing Manager or high potential individual contributor.Ability to understand our brand identity and convey this brand throughout marketing mediums.Experience with Hubspot Sales and Marketing Modules with an ability to run campaigns and manage leads.Excellent written and verbal communication skills.Ability to work independently and as part of a team.Adaptable to a fast-paced environment and changing priorities.Strong project management capabilities to drive multiple projects / priorities simultaneously.Strong organizational, time management, and customer relationship skills.Self-motivated with excellent interpersonal abilities.Willingness to travel as needed for company events and trainings. Compensation and BenefitsCompetitive salary package, plus benefits $80,000-$100,000 OTE (USD70,000 - 85,000 base $10,000-15,000 annual performance bonus).Benefits : Health insurance, 401K plan, life insurance, long-term disability insurance, Paid Time Off.Job-related training expenses. Working ConditionsWork Location : If located in Orlando, FL preferred : full-time, hybrid with periodic office visits as needed. Will consider remote located in Central or Eastern Time Zones in the United States.Work tools : Company-issued laptop and monthly $70 technology stipend.Travel requirements : Might require domestic travel occasionally for specific meetings or trainings.Professional growth : Great opportunity for career advancement in various directions. Opportunity to work with a high-performance multidisciplinary team. Excellent work environment, results-oriented and people-oriented. Workplace Policies and Agreements
Professionalism, mindfulness, and a positive, customer-focused attitude.
Willingness to work in a strong team environment.
Ability to manage multiple client issues simultaneously and prioritize effectively.#J-18808-Ljbffr
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Sr Marketing Manager / Director?
Sign up to receive alerts about other jobs on the Sr Marketing Manager / Director career path by checking the boxes next to the positions that interest you.
Demo
Portland, OR
Full Time