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Public Relations and Marketing Strategist
Hop on board at the Utah Transit Authority (UTA) – a major transit agency in one of the fastest-growing regions in the United States! As the Utah Transit Authority (UTA) expands and develops, we need you as our Public Relations and Marketing Strategist. In this position, you will develop, implement, and help manage strategic activities for the agency’s marketing, public relations, and communications initiatives. You will take a key role in a growing department that takes pride in being the public face of the organization.
As the Public Relations and Marketing Strategist, you will :
- Collaborate with Utah Transit Authority (UTA) departments and members of the Communications & Marketing Office (CMO) team to develop and implement multi-tactical communication plans.
- Collaborate and strategize with other departments, business units, and local, regional, and national transportation groups to develop marketing and transit education programs, events, and activities for disseminating information to riders, employees, stakeholders, and the public.
- Be responsible for suggesting, visualizing, and writing a variety of communication pieces to support the strategy, including plans, briefs, FAQs, fact sheets, brochures / flyers, website content, ad copy, posters, social media content, scripts, emails, presentations, newsletter articles, media releases, stories, and other communications materials for internal and external audiences.
- Serve as a project manager who ensures execution of the plan from start to finish with accuracy, quality, relevance, and timeliness.
- Produce materials, assemble teams, conduct meetings, coordinate approvals, follow writing and brand guidelines, and adhere to deadlines.
- Enjoy following a process and be flexible with consistent change.
- Measure and make data-driven and fiscally responsible decisions.
- Ensure strategy, tactics, messages, and content are aligned with UTA brand and agency’s overall strategic initiatives.
- Serve as a collaborator, listener, adviser, executor, quality assurer, and visionary for multiagency communications needs.
This job is not eligible for telework. Requires regular and predictable attendance during set daytime hours Monday through Friday at the Salt Lake City UTA FrontLines Headquarters. May require infrequent holiday, weekend, or tasks and event support outside of regular work hours.
Minimum Qualifications
EXPERIENCE :
EDUCATION / TRAINING :
An equivalent combination of relevant education and experience.
UTA reserves the right to determine the equivalencies of education and experience.]
UTA’s benefits package for full-time administrative employees includes :
Pay Range : $62,500.00 or more, depending on experience.
If interested, apply before : Thursday, April 4th, 2024 @ 5 : 59 PM MST.
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Salary : $62,500