Media Director

Description—

Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.

Here at Two by Four, we’re powered by the strength of our innovative, driven and intelligent staff who are passionate about achieving best-in-class results for our clients. Are you ambitious and looking for a new opportunity to lead and oversee a team focused on media strategy, planning, execution, optimization and performance analysis? You’ve built up a strong background in media and consider yourself a “jack of all trades” – you have the ability and know-how to plan and execute flawless campaigns that have real business impact. You are a self-starter that maintains strong client relationships, proactively exploring new ways to grow the relationship and ensuring strong performance success for their business. You are innately curious and proactive, always willing to learn new things and be immersed in a fast-paced environment. We are looking for a Media Director to oversee some of the agency’s largest clients, a leader to run strategic planning, manage and develop a team, build strong client relationships, and play an active role in the execution and reporting of omnichannel media campaigns.

Responsibilities

• Strong leadership presence and ability to provide senior-level media leadership on clients’ businesses, establishing strong client relationships and consistently looking for ways to grow the business in ways that benefit the client’s ROI.
• Provide excellent client service by being responsive, accountable, and detail-oriented.
• Work closely with the Account and Brand Strategy teams to identify areas of organic growth and innovation.
• Deliver strategic omnichannel media plans for our clients, serving up a smart, thoughtful understanding of how traditional and digital channels can achieve (and exceed) our client’s goals.
• Manage and supervise the team’s day-to-day media management, as well as their career growth.
• Ability to train, inspire, and lead a team, fostering a strong, cohesive working environment.
• Lead strategic planning and media mix exercises to develop thoughtful media plans that deliver on clients’ goals.
• Lead the execution across both traditional and digital media channels through all steps of the process from RFPing, partner evaluations, partner scoring, negotiations, final execution, and reporting.
• Ensure that a strong reporting structure is in place to measure against KPIs throughout the campaign duration, including taking advantage of analytics opportunities such as omnichannel attribution reporting, brand lift / equity analysis, foot traffic reporting, sales lift reporting, etc.
• Ability to help clients with attribution, media mix modeling, and ROI measurement pre- / post-campaign.
• Ability to research and implement new techniques and platforms that are relevant to a clients’ media strategies.
• Encourage a department and agency culture that’s based on teamwork, collaboration, and support.
• Participate in new business efforts as a pitch lead when needed.

Qualifications

Accountability

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