What are the responsibilities and job description for the Partner Ecosystem Digital Marketing Manager position at IBM?
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Partner Ecosystem Digital Marketing Manager
Introduction :
The Partner Ecosystem Digital Marketing Manager drives marketing enablement for Business Partners. S/he advocates for partner execution of demand generation activities and drives enablement that will help partners identify and execute the tactics that are best suited to achieving their goals. S/he will engage partners one-on-one and with partner marketing and sales colleagues to understand their marketing needs and guide design and execution appropriate to the sales motion.
The Partner Ecosystem Digital Marketing Manager drives the delivery of demand generation content, tools and education used by partners. S/he works collaboratively with the sell, service and build marketing teams, co- marketing managers, content teams and geo marketing teams to understand partner needs, source marketing campaigns and improve campaign results. S/he will use data to validate results and identify new directions for increasing partner success.
Your Role and Responsibilities :
My Digital Marketing is IBM’s marketing automation platform for Business Partners. Partners use the platform to plan, personalize, execute and measure integrated marketing campaigns. This includes email, social, landing pages, events, web syndication and partner- ready assets. The Digital Marketing Manager creates and drives the strategy for making the platform available, manages the supporting vendor relationships and ensures that My Digital Marketing meets partner needs across geographies. S/he is curious about what drives success and identifies ways to test and expand platform use to help partners deploy campaigns to build their business.
Required Technical and Professional Expertise
• 5 years working in digital, automation, campaign or performance roles
• Excellent program/project management and execution skills, with ability to prioritize and meet deadlines
• Experience managing vendor relationships
• Bases approaches in the data, working closely with analytics.
Preferred Technical and Professional Expertise
• Partner marketing experience in a B2B environment: understands partners, and the varying levels of marketing skills and resources they can deploy
• Experience in a marketing agency role or MSC /Blue Studio role
• Knowledge of marketing automation platforms
• Experience in campaign design and delivery
• Experimentative – working quickly to pilot, succeed/fail fast and scale what works
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Partner Ecosystem Digital Marketing Manager
Introduction :
The Partner Ecosystem Digital Marketing Manager drives marketing enablement for Business Partners. S/he advocates for partner execution of demand generation activities and drives enablement that will help partners identify and execute the tactics that are best suited to achieving their goals. S/he will engage partners one-on-one and with partner marketing and sales colleagues to understand their marketing needs and guide design and execution appropriate to the sales motion.
The Partner Ecosystem Digital Marketing Manager drives the delivery of demand generation content, tools and education used by partners. S/he works collaboratively with the sell, service and build marketing teams, co- marketing managers, content teams and geo marketing teams to understand partner needs, source marketing campaigns and improve campaign results. S/he will use data to validate results and identify new directions for increasing partner success.
Your Role and Responsibilities :
My Digital Marketing is IBM’s marketing automation platform for Business Partners. Partners use the platform to plan, personalize, execute and measure integrated marketing campaigns. This includes email, social, landing pages, events, web syndication and partner- ready assets. The Digital Marketing Manager creates and drives the strategy for making the platform available, manages the supporting vendor relationships and ensures that My Digital Marketing meets partner needs across geographies. S/he is curious about what drives success and identifies ways to test and expand platform use to help partners deploy campaigns to build their business.
Required Technical and Professional Expertise
• 5 years working in digital, automation, campaign or performance roles
• Excellent program/project management and execution skills, with ability to prioritize and meet deadlines
• Experience managing vendor relationships
• Bases approaches in the data, working closely with analytics.
Preferred Technical and Professional Expertise
• Partner marketing experience in a B2B environment: understands partners, and the varying levels of marketing skills and resources they can deploy
• Experience in a marketing agency role or MSC /Blue Studio role
• Knowledge of marketing automation platforms
• Experience in campaign design and delivery
• Experimentative – working quickly to pilot, succeed/fail fast and scale what works
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