What are the responsibilities and job description for the Sr. Field Marketing Manager, Enterprise Account Management position at IBM?
Introduction
You : Our high-growth company is seeking an energetic customer field marketer with a real "can-do" attitude and exceptional attention to detail, to execute programs with our account management and sales development team to drive demand and accelerate existing opportunities, as well as renewals, in our installed base. In this role you will also help expand the global account-based marketing practice to strategically scale and accelerate the program for growth within our customer base to meet our hyper-growth objectives of the business. The Sr. Field Marketing Manager will drive pipeline and engagement within enterprise customer accounts through the development and execution of field marketing programs.
Us : We are an ambitious and high-energy marketing organization building global awareness and demand for Apptio SaaS applications. Apptio has a very strong culture; it is open, transparent, and very customer focused. Leaders in the organization consistently showcase the following key attributes and look to build teams that embrace these qualities every day :
- Growth Mindset
- Dealing with ambiguity and change
- Take ownership and has accountability
- Customer-focused
- Foster an inclusive environment
Your role and responsibilities
What we want you to do :
o Actively support quality pipeline development in the Americas Enterprise customer base
o Building and executing a marketing plan that aligns to the RVP’s sales goal for 2025. This includes :
Full ideation, creation, and execution of programs to create expansion pipeline and increase retention rates across enterprise customers, including SDR / AM prospecting support and event / program activation.
Support local user groups and global customer marketing programs in partnership with customer marketing team.
o Communicate and brief the Account Management team regarding all new and planned marketing activities and assets - support sales prospecting.
o Working hand-in-hand with Account managers and Sales development representatives to strategize and execute against programs led by broader marketing teams, impacting expansion pipeline and increase depth of customer account engagement.
o Events : onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, F&B etc, and assist in all event logistics
o Measure and analyze marketing performance against target plan (Tableau, Salesforce, Marketo, Demandbase)
o Communicate progress to stakeholders, including overall weekly program status and performance, and monthly pipeline reporting
o Align with global customer marketing to create and deliver a regional customer event and campaign programs that drive regional pipeline, awareness and customer upsell objectives. This will include management of third-party events, Apptio-owned physical and virtual events, partner engagement in these, and the delivery of global campaigns and direct mail in region.
o Achieve account and segment pipeline and engagement goals through 1 : many account-based marketing programs, guided by ABM team
o Create and execute integrated ABM programs via digital marketing, email, prospecting, direct mail, events
o Continually monitor and improve performance metrics to ensure optimal program performance and ROI
o Evangelize customer and growth marketing performance across Marketing and Sales leadership to drive clear alignment and understanding of approach and results
Required technical and professional expertise
Basic Qualifications :
Preferred technical and professional experience
Desired Qualifications :
