What are the responsibilities and job description for the Digital Marketing Manager position at ICBD HOLDINGS LLC?
Digital Marketing Manager, Email Automation/Talent Acquisition – ABA Centers of America
Fort Lauderdale, Florida
About ABA Centers of America
ABA Centers of America is a healthcare innovator experiencing steady growth while revolutionizing the autism care field. We provide ABA (Applied Behavior Analysis) therapy and diagnostic services to our clients and families in our centers, in homes, and in the community.
Listed by Inc. magazine as the 5th fastest-growing private company in the U.S., we are focused on opening new clinics and remaining self-funded without private equity investment. Committed to our sustainability and philosophy of innovation, our Chairman and Founder received the country’s preeminent business award, Ernst and Young’s Entrepreneur Of The Year® 2024 National Overall Award.
We are currently in 10 states with over 30 clinical service areas, and our roadmap will bring us to more than 50 clinical service areas over the next 12-24 months. We have the resources and talent usually found at a more mature organization, including fully staffed teams to support marketing, IT, accounting, and clinic growth.
Growth Opportunity
Are you a creative and strategic thinker with a passion for digital marketing and experience with email marketing? We're looking for a Digital Marketing Manager who can lead our email campaigns for clients and our marketing strategy for online recruiting.
What You'll Do
- Manage marketing/advertising strategies for talent acquisition using platforms such as Indeed and LinkedIn
- Create email marketing programs and campaigns, including segmentation, testing, deployment, reporting, and analysis.
- Seek out and implement new methods, platforms, and appropriate lead sources for talent acquisition marketing
- Manage the marketing automation platform (ActiveCampaign) and develop strategies for its use.
- Maintain marketing automation integration with other programs and software.
- Understand and evaluate campaign metrics and distribute campaign performance to marketing team.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rate, programs/campaign ROI, and sales growth.
- Support essential marketing operations initiatives, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
- Demonstrated experience with visual storytelling, dashboarding, and reporting
- Package and present analytical findings and communicate (both written and verbal) complex concepts to internal stakeholders and partners
- Work closely with the VP of Digital Marketing to support strategic initiatives
- Create presentations, reports, and other materials as needed
- Assist with special projects and tasks as assigned
- Collaborate with the finance team to submit marketing expenses and track investments
