Director of Marketing

Job Title 

Director of Marketing  

Classification  

Exempt 

Reports to 

COO 

Job Description 

The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.   

Essential Functions 

1. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 
2. Directs and implements the organization’s advertising and promotional activities.  
3. Analyzes target market information to identify and recommend effective marketing approaches. 
4. Identifies new market segments that will benefit from company products. 
5. Prepares effective advertising campaigns based on market research. 
6. Maintains knowledge on emerging products and services. 
7. Collaborates with senior executives to develop growth plans for the organization. 
8. Forecasts, drafts, implements, and oversees the department’s operating budget. 
9. Performs other related duties as assigned.  

Competency 

1. Excellent verbal and written communication skills.  
2. Thorough understanding of market developments. 
3. Thorough understanding of marketing strategies and practices.  
4. Excellent interpersonal and customer service skills. 
5. Excellent organizational skills and attention to detail. 
6. Strong analytical and problem-solving skills. 
7. Strong supervisory and leadership skills. 
8. Proficient with Microsoft Office Suite or related software 
9. Communication Proficiency 
10. Guest Focus 

Supervisory Responsibility 

1. This position hires, develops and manages team members for the department and is responsible for the performance management of the team. 
2. Recruits, interviews, hires, and trains all team members in the department.  
3. Oversees the daily workflow of the department. 
4. Provides constructive and timely performance evaluations.   
5. Handles discipline and termination of team members and in accordance with company policy.  

Work Environment 

Indoor and outdoor dining venues and commercial kitchen environment. The noise level in the work environment can be loud. The team member may be exposed to hazards including cuts, slipping, tripping, falls and burns. Frequent hand washing is required.  

Physical Requirements   

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.   

While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel, or operate objects, tools, or controls, and reach with hands and arms. The employee is frequently required to stand, talk, and hear.   

Physical Environmental Demands   

• Walk- Under 2/3rd of the time   
• Stand- Under 2/3rd of the time   
• Sit- Over 2/3rd of the time   
• Use hands to fingers, handle or feel- Over 2/3rd of the time   
• Reach with arms and hands- Over 2/3rd of the time   
• Climb or balance- Up to 2/3rd of the time   
• Stoop, kneel, crouch or crawl- Under /3rd of the time   
• Talk or hear- Over 2/3rd of the time   
• Taste or smell- Up to 2/3rd of the time   
• Lift minimum of 5lbs.-75 lbs.- Under 2/3rd of the time   
• Adherence to all policy and procedures delineated in the ICONA Resorts Handbook  

Position Type/Expected Hours of Work 

This is a full-time position. This role requires forty plus hours to include nights, weekends, and holidays. 

Travel 

Some travel is expected for this position.

Required Education and Experience 

• Bachelor’s degree in business administration, Marketing, or related field required; master’s degree preferred 
• 5 years’ experience in hospitality marketing 

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.