What are the responsibilities and job description for the Marketing Manager Job at ICONA MANAGEMENT in Avalon position at ICONA MANAGEMENT?
Job Title
Marketing Manager
Classification
Exempt
Reports to
Job Summary :
The Marketing Manager will coordinate, develop, and oversee online and traditional marketing budget, marketing strategy and campaigns to increase sales and revenue for ICONA and Mahalo hotels and resorts as well as ICONA restaurants and bars.
Essential Functions
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Directs and implements the organization's advertising and promotional activities
- Analyzes target market information to identify and recommend effective marketing approaches
- Identifies new market segments that are seeking accommodations, dining experiences, weddings, or corporate events
- In conjunction with our agency partners, prepares effective advertising campaigns based on market research
- Oversees, edits, and approves all work done by creative and media agencies including, but not limited to, websites, SEO, email marketing campaigns, google ads, metasearch, meta (Facebook / Instagram) ads and organic strategy / content, print ads, photo and video shoots
- Reports campaign results to directors, addressing any questions or concerns
- Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities
- Works with revenue manager, F&B teams, and GMs to develop specials and packages to encourage additional stays and F&B revenue
- Maintains knowledge on emerging hospitality trends and outlooks
- Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques
- Assists with development of the organization's website to ensure its efficiency and efficacy
- Maintains ICONA's relationships with a number of 3rd party contacts including, but not limited to, digital and creative agencies, software representatives, local chambers of commerce, local publications and groups ICONA advertises with
- Ensures properties and restaurants are maintaining ICONA brand standards across all public facing collateral
- Forecasts, drafts, implements, and oversees the department's operating budget
- Performs other related duties as assigned / needed
Competency
Supervisory Responsibility
This position hires, develops and manages team members for the department and is responsible for the performance management of the team.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel, or operate objects, tools, or controls, and reach with hands and arms. The employee is frequently required to stand, talk, and hear.
Physical Environmental Demands
Position Type / Expected Hours of Work
This is a full-time position. This role requires forty plus hours to include nights, weekends, and holidays.
Travel
Some travel is expected for this position.
Required Education and Experience
Bachelor's degree in Business Administration, Marketing, or related field required; Master's Degree preferred
5 years' experience in hospitality marketing
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.
