What are the responsibilities and job description for the Director of Marketing Strategy position at ICONA Resorts?
Job Description:
The Director of Marketing will oversee, coordinate, and participate in the development of marketing strategies and products for ICONA Resorts. This is an in-person role located on-site.
Key Responsibilities:
- Directs and implements the organization's advertising and promotional activities.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Identifies new market segments that will benefit from company products.
- Prepares effective advertising campaigns based on market research.
- Maintains knowledge on emerging products and services.
- Collaborates with senior executives to develop growth plans for the organization.
- Forecasts, drafts, implements, and oversees the department's operating budget.
- Performs other related duties as assigned.
