What are the responsibilities and job description for the Marketing Director position at ICONA Resorts?
The Director of Marketing will oversee, coordinate, and participate in the development of marketing strategies and products for the organization. This is a full-time role that requires forty plus hours to include nights, weekends, and holidays.
Key Responsibilities
- Directs and implements the organization's advertising and promotional activities.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Identifies new market segments that will benefit from company products.
- Prepares effective advertising campaigns based on market research.
- Maintains knowledge on emerging products and services.
- Collaborates with senior executives to develop growth plans for the organization.
Requirements
- Bachelor's degree in Business Administration, Marketing, or related field required; Master's Degree preferred.
- 5 years' experience in hospitality marketing.
Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Frequently required to stand, talk, and hear.
- Regularly required to use hands and fingers to handle, feel, or operate objects, tools, or controls, and reach with hands and arms.
Supervisory Responsibility
This position hires, develops, and manages team members for the department and is responsible for the performance management of the team.
- Recruits, interviews, hires, and trains all team members in the department.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
