Marketing Strategy Lead

About iContact Camera

iContact Camera is transforming video communication with innovative hardware and software tools that enhance engagement, memory retention, and trust. Our patented technology enables seamless and natural virtual interactions, making video communication more human.

Job Description

We are seeking a highly skilled Marketing Manager to spearhead the development and execution of marketing strategies, leveraging advanced technology to scale our growth across multiple channels. This role emphasizes the use of cutting-edge marketing automation tools, data-driven insights, and performance analytics to enhance brand visibility, generate leads, and nurture customer relationships.

Key Responsibilities

• Develop and Execute Tech-Driven Marketing Strategies

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• Leverage marketing automation platforms to design and optimize omnichannel campaigns.
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• Leverage technology across channels to drive demand generation, lead nurturing, and customer engagement.
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• Create and execute marketing plans with a focus on scalability, performance, and efficiency.
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Optimize Digital Campaigns and Analytics

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• Expand digital advertising efforts to target key B2B decision-makers and enhance brand awareness.
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• Use Google Analytics, Tag Manager, and Data Studio to monitor and analyze web traffic, campaign performance, and customer behavior.
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• Optimize pay-per-click (PPC) campaigns across platforms ensuring maximum ROI.
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Marketing Automation and Lead Management

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• Implement and manage lead scoring, segmentation, and workflows in CRM to streamline lead management processes.
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• Enhance email marketing automation with personalized, behavior-triggered campaigns.
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• Monitor and improve customer journeys using insights from marketing tools and CRM integrations.
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Content and Campaign Development

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• Design impactful content strategies, including blog posts, white papers, case studies, and video tutorials, to engage target audiences.
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• Manage campaigns across existing and new platforms to expand market reach and drive qualified leads.
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• Partner with internal teams to align campaign messaging with sales and product initiatives.
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Customer and Market Insights

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• Conduct in-depth market research to understand customer behavior, trends, and competitive positioning.
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• Leverage analytics to identify high-performing channels and adjust strategies to capitalize on new opportunities.
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• Conduct A/B testing and performance tracking to refine messaging and campaign tactics.
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Cross-Functional Collaboration

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• Work with product teams to align marketing initiatives with product launches, roadmap updates, and customer needs.
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• Collaborate with the sales team to provide sales and channel enablement tools, training, and insights derived from marketing campaigns.
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• Partner with external agencies and vendors for campaign execution and optimization when needed.
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Qualifications

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• Proven track record of creating and executing successful B2B Marketing campaigns.
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• Bachelor's degree in Marketing, Business, Communications, or a related field.
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• 3-5 years of experience in marketing, with a focus on leveraging marketing automation and analytics tools.
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• Hands-on experience with digital media, marketing automation, and CRM platforms.
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• Expertise in Google Analytics, Tag Manager, and other analytics tools for data-driven decision-making.
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• Creative and Digital agency management experience.
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• Experience in creating full-funnel content including case studies and thought leadership.
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• Exceptional communication, writing, and storytelling skills.
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• Technical proficiency in campaign tracking, reporting, and optimization across multiple platforms.
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• Ability to thrive in a dynamic, fast-paced environment and manage multiple projects simultaneously.
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Preferred Qualifications

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• Experience in Video Communication and/or Consumer Electronics industry.
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• Ability to coordinate B2B and DTC marketing campaigns.
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• Familiarity with digital advertising platforms (Google Ads, LinkedIn, Meta).
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Benefits

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• Competitive salary with performance-based incentives.
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• Comprehensive benefits package, including health, dental, vision, and 401(k) with matching.
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• Flexible work environment, with remote and hybrid options.
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• Opportunities for professional growth and career development.
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• A collaborative and innovative culture that values big thinking, concise communication, and impactful results.
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Why Join iContact Camera?

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• The opportunity to control and impact the development of the iContact Camera brand.
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• Innovative Technology: Work at the forefront of video communication with patented solutions.
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• Data-Driven Approach: Leverage advanced tools and insights to drive impactful marketing strategies.
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• Growth Opportunities: Be part of a rapidly expanding company with opportunities for significant contributions.
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• Collaborative Environment: Thrive in a culture of innovation, teamwork, and continuous improvement.
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• Customer-Centric Mission: Empower people to communicate more effectively and build deeper connections in a digital-first world.
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