What are the responsibilities and job description for the Director of Marketing position at Ideal Teams?
Director of Marketing
Location: Boca Raton, FL
Salary: $80k-100k
PTO
Health Insurance
401K
We are a chiropractic software company located in beautiful Boca Raton, FL and we're seeking an experienced Director of Marketing to lead our marketing efforts. The Marketing Director will be responsible for achieving internal and external marketing goals through the coordination of product enhancements, current features, user training events, customer reviews, and more. This is a full-time position (M-F) that may require some travel for conferences.
Skills & Requirements:
Applicants should have at least 5 years of experience as a Marketing Director or CMO and be comfortable in a leadership role. The ideal candidate will have experience using CRM (Pardot and Salesforce), be responsible for lead generation, managing the company’s social media presence, and press release management. The Marketing Director should have experience with WordPress, Adobe products, YouTube, advertisements (including Google Apps, trade journals, and state association journals/websites), Microsoft Word/Excel/PowerPoint, and have a very strong understanding of SEO and how to implement it with regards to content creation.
Responsibilities:
The Marketing Director will be able to either personally complete or manage the team approved resources in the following areas:
- Current Genesis client referrals
- Lead/opportunity generation
- Referral Generation
- Product enhancements
- Conceptual communication
- Coordinate user training events
- Customer reviews
- Trade shows
- Provide materials
- Copy - Influential copywriting
- Ad creation/management
- Social media
- Tik Tok
- Trade journal
- Trade show collateral
- Conversion funnels
- Ads
- Landing page
- Video and/or copy
- CTA
- Nurture sequence
- SMS
- Retargeting
- SEO
- Backlinks
- Content creation
- Press release management
- Blog content
- CRM
- Hubspot
- Salesforce
About the Company:
Our company offers users a software service for management and billing of their chiropractic clinic. Owned and operated by chiropractors, the company aims to improve workflow, assist with scheduling and billing, and help with scalability. The company is dedicated to helping doctors automate their clinics and grow their business.
Community Highlights:
A coastal city in southern Palm Beach, Boca Raton has a population of 97,000 and is nestled right along the ocean, making for beautiful weather and sights year-round. With a distinguished culture and everything from fine hotels and art museums to jazz clubs and beautiful parks & beaches, Boca Raton is a lavish and gorgeous city that’s home to a butterfly garden, sea turtle sanctuary, sculpture garden, and so much more to enjoy.
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Experience:
- Marketing: 1 year (Required)
Work Location: One location
Salary : $80,000 - $100,000