What are the responsibilities and job description for the Customer Experience Marketing Manager position at IFF?
IFF is committed to attracting, retaining, and engaging high-performing employees. We are committed to ensuring that all positions within IFF are filled with the right talent and, where appropriate, this objective is achieved by developing current employees.
At IFF, we encourage internal movement and career development both within functions and cross functions. We work to ensure the most positive experience throughout the application, hiring and transition process for all those involved, the candidate as well as their current manager and the hiring manager.
Job Summary
The Customer Experience Marketing role will be tasked with the development and delivery of local market insights through an outstanding and uncommon customer experience. Key responsibilities within Customer Experience Marketing include local engagement with customers, bringing forward the trends, opportunities, initiatives and targeted local marketing promotions, and creative, impactful communication.
The scope of the role is North America (US and Canada) and the TASTE portfolio (flavors, seasoning and natural colors).
He/she will be ambitious, proactive, challenging and want to embrace and deliver change. They will have an ability to have market insights, be curious about markets and consumers, demonstrate passion for taste, food and beverages and therefore produce uncommon presentations that have commercial relevance along with innovative ideas that create an experience.
Good presentation skills and being comfortable when presenting to customers is a prerequisite.
A real “Passion for food and drink”, as well as good people skills to be able to lead by influence are essential to be successful to this role.
His or her key roles are:
- To drive local engagement with customers with powerful storytelling, compelling ideas, and meaningful ways to connect
- To support pro-active and reactive customer-driven projects in a way that significantly increases the chances of generating and/or winning business opportunities
- To be a strategic partner for the Team by bringing forward local market insights, trends and collaborating with the Category Marketing and Growth Teams to bring forward to customers the defined Category Initiatives in an impactful way.
- To deliver creative and impactful communication that is on brand and improves the image of IFF internally and externally.
This is achieved through:
- Roll-out of strategic growth initiatives to relevant customers
- Marketing communication and event management when needed (exhibitions, conferences, food safaris, communication planning etc.).
- The creation of compelling marketing material for IFF commercial team and external customers, while coordinating with and integrating presentation inputs from internal cross-functional peers (e.g. technical inputs into a customer presentation). Marketing material includes but is not limited to proactive presentations based on category opportunities, reactive presentations based on customer needs, trend reviews, one-pagers, brochures, innovation days, videos
- Interaction with external customers on a regular basis, demonstrating in a convincing way how IFF´s capabilities can benefit their business.
- Deep understanding of market trends and customer insights. Flexibility in developing compelling storytelling, tailoring narratives to meet the specific needs of customers and brands.
- Extensive cooperation with internal cross-functional peers.
