What are the responsibilities and job description for the Digital Marketing Manager position at IFG - International Financial Group?
Title: Senior Digital Experience Manager (Customer Journey Lead)
Location: Remote (Local to WA, Monthly Office Visit) |
Contract Duration:⏳ 6-Month Contract (Extendable up to 18 months)
About the Role:
Lead customer journey strategies to enhance digital product engagement, conversion, and retention. Drive cross-channel marketing, optimize customer experiences with AI, and collaborate with stakeholders for high-impact initiatives.
Key Responsibilities:
- Define and execute a customer-first marketing strategy for B2B digital products.
- Lead cross-functional teams to optimize marketing performance across paid, email, and in-product channels.
- Develop and track key marketing goals, forecasts, and performance reports.
- Drive customer journey mapping, CX analysis, and automation to improve engagement.
- Present insights and leadership updates on marketing effectiveness.
Required Skills & Experience:
✅ 8 years in digital marketing (B2B), campaign strategy, and customer experience.
✅ Expertise in customer journey mapping, CX design, and automation.
✅ Strong communication, strategic thinking, and stakeholder management.
✅ Ability to lead virtual teams, drive execution, and influence without authority.
🎯 Bonus: Experience with AI-driven marketing, executive reporting, and enterprise marketing platforms.
🚀 Impactful role with high visibility—apply today!
