What are the responsibilities and job description for the Spirits Field Marketing Associate position at Ignite International - Spirits Portfolio?
About IGNITE A global lifestyle brand unlike any other, IGNITE combines premium quality ingredients with an unprecedented level of ambition, innovation and an uncompromised standard of excellence. IGNITE has positioned itself as the gold standard and industry expert in Nicotine, Spirits, and supported with a premium apparel line for an active lifestyle. Job Description As a Field Associate, you will be the face of our brand in the marketplace, playing a key role in connecting with distributors, retailers, on-premise, and consumers, sharing what makes Ignite Vodka and Tequila unique in the industry. Your main responsibilities will include increasing points of distribution, growing existing account visibility and incremental depletions, and field / trade marketing support. This would include utilizing existing relationships and building new relationships with distributors and both on-and off-premise accounts. In addition, this role would include educating consumers about our product lineup and brand ethos, executing and / or overseeing brand activations and events, connecting with local influencers, and increasing brand awareness in your territory. This is a full-time contracted role with a flexible schedule, based in New Jersey. This hybrid role will work directly with the IGNITE Sales and Marketing team and report to the Marketing Manager. Who You Are : You are bold, outgoing, and confident in your ability to connect with people. A true self-starter with a sales mindset, you thrive in social settings and understand the value of creating memorable experiences with a brand, but you should also have a hunter mentality and always be chasing your next lead. With at least 2-4 years of experience under your belt, you understand the art of delivering impactful activations that build brand recognition, strengthen customer loyalty, and drive results. Your passion and enthusiasm set you apart, making you the perfect fit to represent a dynamic brand like Ignite.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Duties and Responsibilities :
Increase new points of distribution for Ignite Vodka & TequilaStrengthen relationships with existing key accounts to ensure long-term partnerships and grow incremental salesEngage with consumers and staff to gather insightful market feedbackProvide detailed weekly recap reports to the Marketing Manager which include account visits, objectives, accomplishments, feedback, key findings, photos, inventory, sales, etc.Hit Weekly KPI’s provided by the IGNITE teamAbility to manage multiple projects and tasks assignedGrow excitement around IGNITE by executing memorable grassroots marketing campaignsOversee all aspects of activation management in your territory from setup to breakdownPerform / oversee 2-to-3-hour sampling events at retail and on-premises accounts as neededMust Haves :
21 years of age or olderBachelor's degree preferredMust have 2-4 years of alcohol beverage experienceExcellent presenting, selling, negotiation, and closing skills
- Ability to adapt and assist a variety of internal customer groups and varying personality typesStay apprised of federal, state, and local laws affecting the beverage / alcohol industry within account responsibilityAble to work flexible hours including nights, weekends and holidays.Valid driver's license and reliable transportationAble to lift 30 pounds and stand for long periodsValid applicable state / county Responsible Alcohol Service certification required by start date.Must reside in the local marketPreferred
2 years of experiential marketing experienceExperience and passionate about the Spirits industryKnowledgeable / familiar with IGNITE BrandsValid Class C driver's license with reliable transportation and good driving record
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