What are the responsibilities and job description for the Senior Trade Marketing Manager position at Proximo Spirits?
Position Summary
At Proximo, we are always innovating to build brands and introduce new products that resonate with the ever-evolving tastes and trends of consumers. As a prominent producer, distributor, importer, and marketer of fine spirits in the United States, we pride ourselves on our portfolio of premium brands. The success of these brands relies heavily on the creation of fact-based selling materials and precise reporting on program execution.
The Senior Trade Marketing Manager plays a crucial role in analyzing commercial and shopper insights and developing impactful marketing collateral that aligns with our trade marketing goals and brand strategy. You will collaborate closely with the Trade Marketing Director, brand teams, sales teams, and functional support teams.
Role & Responsibilities
- Planning and Development : Serve as the key liaison between brand teams, sales teams, functional support teams, and external partners to produce data-driven selling materials for Proximo's brands. Utilize consumer insights to create marketing collateral that supports brand strategies.
- Engagement : Work alongside the Sales team to develop marketing content that meets market demands and drives brand visibility to achieve annual sales objectives.
- Commercialization : Generate creative ideas and recommendations for innovative collateral, partnerships, and go-to-market strategies to enhance brand strategies and exceed KPIs. Ensure optimal return on investment for promotions and trade marketing expenditures by aligning target markets with sales and distribution partners.
- Documentation : Manage the buy book and sell sheets to forecast trade marketing needs for each brand within your category.
- Communication / Reporting : Leverage the three-tier distribution model and industry expertise to devise mutually beneficial marketing solutions for the Marketing, Sales, and distribution partners. Share best practices across brands to foster efficiency and effective execution.
- Collaboration : Identify and manage external partners to develop and implement trade marketing content that amplifies consumer reach and brand recognition.
Key Competencies
Key Relationships
Knowledge and Experience
The salary range for this role is a base salary of $134,400 - $173,000, along with an annual bonus, 401K match, and medical and wellness benefits. Base salaries are determined during our interview process, assessing a candidate's experience and skill set against internal peers and the responsibilities of the position.
Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability, military status, engaging in legally protected activity, or any other characteristic protected under applicable law.
Salary : $134,400 - $173,000
