What are the responsibilities and job description for the Senior Trade Marketing Manager - On-Premise National & Strategic Accounts position at Proximo Spirits?
Join Proximo, a dynamic and innovative leader in the spirits industry, where we create and promote premium brands that resonate with evolving consumer tastes.Your Role :
As a Senior Trade Marketing Manager focused on On-Premise National & Strategic Accounts, you will be at the forefront of developing compelling on-premise marketing programs aimed at boosting trial and conversion. Working alongside trade marketing, brand, and sales teams, you will create scalable, insight-driven initiatives for diverse consumer segments.Responsibilities Include : Planning and Development :
Lead the creation of impactful go-to-market strategies for our On-Premise National Account customers, ensuring alignment with brand and sales objectives.Commercialization :
Be the marketing expert who connects brand standards with commercial strategies, ensuring all initiatives are grounded in consumer insights.Engagement :
Collaborate closely with Sales and brand teams to develop tailored programs for national accounts and support the execution of consumer events.Digital Expertise :
Leverage your digital marketing skills to attract consumers to on-premise accounts featuring Proximo brands.Reporting :
Analyze the effectiveness of programs and suggest improvements to enhance ROI.Communication :
Work collaboratively with various internal teams and external agencies to align on marketing strategies and brand messaging.Key Competencies : Analytical Skills :
Strong understanding of on-premise category management and data analysis.Project Management :
Coordinate effectively across teams to ensure smooth execution of marketing initiatives.Business Acumen :
Comprehensive knowledge of marketing tools, trade activities, and competitive markets.Creative Problem Solving :
Innovate and adapt consumer insights into effective, tailored programs.Exceptional Communication :
Collaborate with branding teams to craft compelling narratives that resonate with key stakeholders.Key Relationships : Internal :
Engage with Marketing, Sales (National Account On-Premise Team), and Legal teams.External :
Collaborate with agencies and suppliers, maintaining strong partnerships.Qualifications : Bachelor's degree in Marketing or a related field.7 years of experience in FMCG.Proven success in developing on-premise strategies and consumer insights.Experience in alcoholic beverage trade / shopper marketing.Strong presentation skills and the ability to create impactful narratives based on data analysis.The salary range for this role is $134,400 - $173,000, plus an annual bonus and comprehensive benefits. Our compensation process considers your experience and the scope of your role.Proximo is an equal opportunity employer committed to a diverse and inclusive workplace.
Salary : $134,400 - $173,000
