What are the responsibilities and job description for the Sr. Trade Marketing Manager - On-Premise National & Strategic Accounts position at Proximo Spirits?
Always on the lookout for what’s next, PROXIMO builds brands and invents new products to meet the world’s changing tastes and trends in memorable new ways. Proximo is a leading producer, distributor, importer and marketer of prized spirits in the United States, representing many premium brands. An integral part of the successful management of these brands is the on-premise trade marketing management as it pertains to covering national accounts.
The Sr. Trade Marketing Manager, dedicated to On-Premise National & Strategic Accounts, develops and plans on-premise programs intended to increase trial, and / or increase conversion. As a team, we are also moving in a direction where we are building and executing big, scalable insight-driven programs that can be executed across consumer groups where we feel there is a big enough opportunity.
This role needs to work in the development of consumer-specific programs in close alignment with Trade Marketing, brand teams, sales team, and functional support teams.
Role & Responsibilities
- Planning and Development : Supports the presentation / RFP development and is the marketing resource for the On-Premise National & Strategic Account team.Guiding strategic & creative deployment of brands across several key On-Premise National Account customers.The role assists in developing the cadence for On-Premise go-to-market strategies.
- The role requires developing and guiding innovative tactics, POS elements drink strategy and insights to be impactful in the on-premise national & strategic account landscape.
- Commercialization : This role provides critical marketing linkage, knowledge and support to ensure brand standards, purpose, communications and programs are commercially sound, impactful and grounded in deep consumer understanding.
- Engagement : Works hand-in-hand with the On-Premise Sales National & Strategic Account team and brand teams to :
1) Establish a feedback loop so they can think of National & Strategic accounts, while devising their strategies.
2) It is the role of the Trade Marketing Manager On-Premise National & Strategic Accounts to turn national programs into account specific programs and vice versa
Work very closely with numerous agency resources as well as finance, and legal
Key Competencies
The ability to solve complex problems with creative solutions and the willingness to find new ways to grow the business is critical in order to thrive in this role.
Having a good data driven story is critical, must be able to deliver internal and external impactful presentations to major stake holders.
Key Relationships
Knowledge and Experience
The salary range for this role is a base salary of $134,400 - $173,000, along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.
Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.
Salary : $134,400 - $173,000
