Senior Manager, Content Operations Lead

IHG has embarked on a complete overhaul of its content management capabilities, including collection, creation, management, and syndication of visual assets and descriptive content at the enterprise level. This is a new role that will work collaboratively as part of a larger integrated operations team, to serve enterprise requirements as a whole.

The Content Practice and Operations Lead will be responsible for the administration, optimization and enhancement of asset files and descriptive text content across the enterprise platform, with a specific focus on delivering content velocity and quality.

• Administration includes usage rights management, contractual negotiations, enterprise partnerships, and maintaining guidelines and requirements for corporate and franchise stakeholders.
• Optimization includes day-to-day oversight of workflow, approvals, standards, governance, and continual rationalization of process complexity across stakeholder groups.
• Enhancement includes various methods for improving content capture, automation and QA/QC applied at the platform level, and manual enhancement of cross-platform content. As the platform matures, responsibilities will expand to include 3D modeling, predictive and generative AI, and a range of visual enhancement capabilities.
  
  

This is a client facing, service role that reports directly to the Global Head of Content and will have a staff of 3 initially, which will likely grow over time.

The ideal candidate will have experience with several, though not necessarily all, of the following:

• Experience managing Business Affairs in an agency or in-house studio.
• Extensive experience directly managing 3rd party suppliers.
• Experience with large DAM, PIM, or E-COMM platforms
• Experience working with international partners and stakeholders across business verticals.
• Experience working with creative content on large, scalable, operational capacities.
• Experience managing introduction of new innovation and the change management associated with that deployment.
• Experience working within complex, highly matrixed organizations.
• Experience with data-modelling and/or MDM, a plus, but not required.
• Experience working in hospitality industry a plus, but not required.
  
  

Your day to day

• Oversee end-to-end administration of all content including all visual assets and descriptive text (product content).
• Manage workflow submission processes following approval acceptance, rejection, or re-direction for further enhancement or escalation.
• Continuously streamline and optimize existing processes or operational design for forward improvement.
• Maintain content standards and requirements for all visuals, text, and data and their uniform application across all Hotel properties globally.
• Manage integration and oversight of various external vendors, maintaining quality and development roadmaps, including:
• Creative enhancement services
• Location services
• User Reviews
• Off-shore partners, and more
• Oversight of a broad range of automated creative apps and quality enhancement capabilities.
• Oversight of human and machine translation services, providing comprehensive translation in 20 languages, across all brands, globally.
• Enforcement of data governance and file standards; work with core team to continuously improve governance policy.
• Learn the operational requirements of the new content management platform and all its constituent dependencies, and work to optimize and streamline their performance daily.
• Work with platform and tech support leads to contribute to policy and operational requirements that you will lead.
• Continuously harmonize and streamline content-related processes into uniform, rules-based policies and requirements common to all contributors and consumers.
  
  

Internal Stakeholder Management:

• Work directly with business partners to determine and fully understand business objectives and necessary deliverables.
• Analyze customer feedback, business strategies, objectives and system/application architecture to determine technical and process requirements.
• This role requires extensive cross functional interaction with stakeholders across the enterprise, including:
• Technology Services, Information Security, and other technology partners
• User Experience and Channel Development teams
• Hotel Content and Operations teams
• Marketing Partners Digital Campaign teams
• Commercial / Revenue Management teams
• Global Brand Organization
• Peer owners of other inter-dependent, internal systems, platforms and databases
  
  

What We Need From You

• 8 years of direct experience leading teams in business affairs, studio management, operational excellence, or related systems.
• Deep knowledge of modern media formats, and omni-channel media requirements.
• Experience with metadata management.
• Experience with fundamentals of project management.
• Excellent verbal and presentation skills.
• Knowledge of current tools and industry trends in content management, with an emphasis on e-comm and marcom applications (informational and transactional).
• Demonstrated experience in leading and developing people.
• Hospitality industry experience a plus, but not required.
  
  

Location – Atlanta, GA; Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $58,834.00 to $150,000.00. This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information:

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
• If you require reasonable accommodation during the application process, please click here.
• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.