Director of Marketing

ikon technologies are a technology solutions company that provides innovative and customized services to Automobile dealers. Our mission is to help our clients achieve their goals by providing them with the solutions they need to stay ahead. We are constantly looking for ways to improve our offerings and provide the best possible experience to our customers.

we are seeking a Director of Marketing, a hands-on, data-driven leader who thrives in a high-growth SaaS technology environment and is passionate about driving sales, lead generation, and revenue growth. This role requires deep expertise in CRM-driven marketing, pipeline acceleration, and sales enablement, with a strong focus on leveraging dashboards, reports, and analytics to optimize marketing performance daily.

As a player-coach, the ideal candidate will actively contribute to execution while also leading a high-performing marketing team. They will collaborate closely with sales, ensuring that marketing efforts directly support deal closure, customer acquisition, and revenue expansion. This role is best suited for a growth-oriented marketing leader who thrives in fast-paced, metrics-driven environments and understands how to align marketing with business objectives to accelerate sales cycles.

Responsibilities

• Own and optimize demand generation efforts, ensuring a steady flow of high-quality leads through multi-channel digital marketing, paid media, and SEO-driven strategies.
• Develop, track, and analyze key performance metrics daily using CRM (Salesforce, HubSpot, etc.), marketing dashboards, and automation tools to refine campaigns and enhance sales pipeline efficiency.
• Design and implement marketing automation workflows, leveraging email marketing, retargeting, and nurturing campaigns to accelerate lead conversion.
• Work closely with sales leadership to refine marketing-qualified lead (MQL) and sales-qualified lead (SQL) criteria, ensuring marketing efforts directly contribute to revenue growth.
• Create sales enablement materials, including case studies, pitch decks, whitepapers, and competitor analyses, to support deal closure and enhance sales outreach efforts.
• Oversee website strategy and conversion rate optimization (CRO) to drive higher engagement and lead capture through enhanced user experience (UX).
• Develop data-driven, targeted ABM (Account-Based Marketing) campaigns that align with sales strategies to engage key enterprise prospects and high-value accounts.
• Manage and refine PPC, paid search, and paid social campaigns, continuously optimizing for ROI and pipeline acceleration.
• Analyze and report on marketing effectiveness with clear KPIs, identifying areas for improvement and rapid iteration.
• Lead trade shows, virtual events, and industry conferences with a focus on maximizing lead acquisition and sales conversions.
• Collaborate with executive leadership, product teams, and sales teams to ensure marketing aligns with business priorities, go-to-market strategies, and revenue goals.

Qualifications

• 7 years of B2B marketing leadership experience, preferably in SaaS or fast-growing technology companies.
• Proven expertise in sales-focused marketing, including lead generation, CRM (Salesforce, HubSpot, Marketo, etc.), and sales enablement tools.
• Strong ability to develop and analyze marketing dashboards, track campaign performance, and make data-driven adjustments to optimize sales funnel performance.
• Hands-on experience with SEO, PPC, content marketing, conversion rate optimization (CRO), and email automation.
• Deep understanding of marketing attribution models, customer journey analytics, and best practices for lead nurturing and pipeline acceleration.
• Demonstrated experience in managing multi-channel marketing strategies to generate high-intent leads that convert into sales.
• Experience working closely with sales teams, understanding sales cycles, and ensuring marketing aligns with deal closure and revenue generation.
• Ability to thrive in a fast-paced, high-growth SaaS startup environment, comfortable with rapid iteration, experimentation, and scaling strategies.
• Exceptional leadership and communication skills, with a strong ability to coach, mentor, and develop a high-performing marketing team.